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Five SECRET benefits of 24 hour managed chat

By now most dealers know that a well-managed chat setup is the best add-on for a car dealership website to increase sales. It is an extremely effective means for greeting every web shopper and starting the sales process and helping them get information they seek. But the benefits from chat far exceed merely selling cars. Here are five surprising benefits a dealership can get with website live chat:

  1. Safeguard CSI – having a live person available to respond to a customer issue related to any department can head off a bad survey or (even worse) negative social media blast
  2. Boost fixed operations bottom line – one-third to one-half of chat conversations and leads are associated with the parts or service departments, or collision center
  3. Add quality employees – many dealerships end up adding quality associates through applications that began as a chat conversation
  4. Provide virtual concierge services- for internet guests who are looking for a quick link to information, such as directions, key staff, or credit applications
  5. Help customers connect with the store – often website visitors are just looking to pass a message to, or ask a question of the dealership, such as a change request for an appointment or how to program the clock after a time change

Of course, the primary goal for a live chat investment, and especially a managed chat investment is to generate more leads and the corresponding sales. After all, website leads tend to have the highest closing ratio and are the most profitable of any lead sources, so having a quality chat solution in place is essentially mandatory in today’s digital sales world. 


Tom LaPointe CarChat24 Marketing Consultant 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Managed Chat, Backup Chat Support, and chat software options 727-638-0195

A U.S. Marine Corps veteran, Tom has an MBA in Marketing and is an automotive writer and author with nearly 20 years experience in virtually every aspect of the retail auto industry. He has been involved with the internet from the beginning, building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to BDC / internet sales and viral marketing.

Tom LaPointe CarChat24 Marketing Consultant 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Managed Chat, Backup Chat Support, and chat software options 727-638-0195

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Tags: chat, dealer websites, live chat, managed chat, tom lapointe, website


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