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Automotive Digital Marketing has evolved on a continuous basis for over 18 years... Thousands of car dealers already use digital marketing strategies and tactics throughout their dealerships and auto groups. However, there are certain areas of digital marketing that most car dealers and their marketing service providers have not done a great job with... Yet.
These are known topics that dealers and their automotive marketing professionals still haven’t explored or executed effectively. This creates several voids in the auto industry's marketing "Playing Field", as well as several big opportunities for the more savvy car dealers to exploit for a competitive advantage.
These 5 tactical marketing categories comprise a vast area that relies upon a different set of technologies and techniques than other areas of automotive marketing.
Here are five trends in digital marketing that will compete to determine which car dealers will emerge to rule the future of automotive retailing:
The saying “content is the king” stands true in the future of marketing. Until and unless the content is original, fresh, and is written in an appealing way, the article or blog posts can never be successful in attracting visitors.
What you’ll need is well written content pumped up with all the latest facts and figures that adds value to your brand. For this, come up with a good content marketing strategy, carry out a thorough keyword research, and figure out how to use words that grab a user’s attention.
Infographics is a more presentable and attractive way to display a piece of content! If you want to know about a written piece of content in less time, infographics are the best option. Infographics give you a gist of the written content in the form of images.
Check out any social media platform, you will see that the businesses who are dominating the digital marketing world are inclined towards posting more infographics. Infographics also increase the engagement level with your audience, which in turn increases your reach.
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Earlier, brands used to focus more on themselves and their products and services; but today the scenario has changed. You will find more users engaging when businesses talk less about their brand and lean towards posting content that is of some interest to the automotive consumer.
Polls and contests, where you ask for feedback, reviews and customer experience ratings from your customers generate more engagement.
Every business present in the digital marketing world is determined to have a strong social media presence. A social media presence is a must have for a business that aims to prosper online. Users analyze a business looking and judging their social media profiles present across various social media platforms. Always keep your social media profile updated & keep it well optimized. Make sure you have an aim for being online and a strategy to see it through.
Sharing of videos is on the rise; more and more people are responding to it over other kinds of content. Video blogs are more viral and prevalent with the users. When someone wants to share a piece of content, they prefer doing it with the help of videos. As video blog is a much better way to talk about a topic. Make sure your videos are short and grab the attention of the user.
The ability to effectively execute digital marketing has become imperative for all kinds of car dealers, whether franchised or independent, import or domestic, trucks or cars; certain tactics will help all these types of dealerships survive the cyclical economic patterns and ever increasing competition in the Automotive Digital Marketing World!
Digital marketing in general is ever changing and ever evolving; therefore it becomes even more important to keep yourself updated about the latest trends in the world of automotive digital marketing.
Reach out to Ralph Paglia and/or the ADM Community's friends at RedAlkemi to learn about the automotive marketing services that they offer!
Digital marketing providers to the auto industry understand the potential of online marketing and are working towards delivering the best possible results for car dealers. Marketing service providers in the digital world have an in depth knowledge about how to initiate a marketing campaign in the online world. For that you need to be well versed with emerging digital marketing tactics and trends.
Are you ready to initiate a digital marketing Continuous Improvement Plan in your dealership or dealer group? Contact Ralph Paglia at ADM Consulting, LLC by phone or text at 505-301-6369.