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Finally! Something POSITIVE about Chrysler...

Hi All,

My home is the Windsor/Detroit region and I have to say that I'm at a point where I am avoiding the news. I grew up in a place where my own family worked the line. When I had to sell chocolate bars for school there was no other place to be then at the Chrysler Mini-Van plant during breaktime. My cousins and I would have all our boxes sold in under ten minutes flat. There was a generosity of spirit as the men (and women!) came out of the factory. I remember one guy buying half a dozen and then yelling over at his friend "Hey Bill! Weren't you just saying you were craving a chocolate bar." Then looking back at me and saying "Bill we take three." Much to the amusement of everyone around.

It seems that in all the chaos only the most negative stories about Chrysler make it into the news. I'm not saying there weren't mistakes made by the domestic brands but it's like everyone in the world has decided to only focus on the negative.

So you can imagine my delight when I got to speak with Collin Raye's management team last week. The truth is I've only recently begun to listen to country. Either way, I'm quickly becoming a fan and wanted to share this press release about Collin's latest song called Mid-Life Chrysler!

FOR IMMEDIATE RELEASE
March 16, 2009


Multi-Platinum Recording Artist’s Latest Song Takes Another Look at Chrysler

Nashville, TN – When multi-platinum, award-winning recording artist Collin Raye steps into another sold-out concert these days it’s with a certain measure of humbleness. He is proud of being a 10 time Male Vocalist of The Year for the Country Music Association and Academy of Country Music. He’s also had five prior Platinum albums, 25 Top Ten hits, 15 No.1 smashes, and 12 chart-topping videos but he’s proudest of the fact that he created his success by blazing his own trail and never following the pack.

It’s this type of quiet confidence to go the road less-traveled that allows him to create a song about a car brand that no one these days seems to have much confidence in. Certainly, song-writers are not lining up to write songs about Chrysler as the fate of automotive manufacturer looms uncertainly in the future, yet Collin Raye sees it differently.In his song Mid-Life Chrysler Collin taps into the home grown passion that built the Chrysler brand. Collin explains his inspiration.

“I remember the day when Chrysler was synonymous with family and good old fashioned values. I remember when the mini-van came out and how that impacted families. I think millions of Americans have wonderful memories about Chrysler,” explains Collin. “It’s kind of like the challenges people go through when they hit mid-life. Some people feel the need to change up things thinking they will be happier. Smart people already know that it’s ok to enjoy the thing’s that have always made you happy. That’s what this song is about.”
Collin’s song Mid-Life Chrysler is a catchy feel-good song that makes you want to roll down the windows on a summer day and sing out loud. It’s also the type of song that makes you hope for all of our sakes that Chrysler remains in our lives for many more years to come.

The song can be heard at www.myspace.com/collinraye . Collin Raye can be found on the web at www.collinraye.com .
–30–

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Comment by Christian V. Fackrell on April 1, 2009 at 11:37am
Yeah. I had a LeBaron Convertible in white with the Bose toggle switch (you know what I mean) That thing hauled a**! My 1st new car and I was happy to have my head ripped off by a Chrysler store to have that Lebaron. Especially for the ladies. Yeah, chicks dig a convertible, right?
Wasn't it Chrysler that was 1st to admit to using Japanese parts back in the 80's?

Karolyn, why not Carolyn like Krysler?

Dealer
Comment by David Book on March 16, 2009 at 10:49pm
Hi Karolyn.... I love it!

After reading your story about the chocolate bars, I couldn't help but think of some good-times in the 80's when I was busting tires in a service station. My boss drove a Dodge Charger. He had it all fixed up and such, not sure what year it was but it was old then! His wife drove a Challenger. It too was fancy. The absolutely lived and died by Chrysler. Harry and Jan were so anti-Ford and Chevy and so pro-Chrysler, it was almost like a religion.

I miss those days. The days when loyalty meant something. The days when supporting a brand was just how we did it - everyone. The days when we were all allowed a mistake or two without losing our entire customer base. Today, it seems that everyone wants to quickly jump ship with every little change, every new gadget.

I'm not sure this "internet thing" will allow old-fashioned principles to trump the latest, slick, fast paced gadget that comes around. But, like Chrysler, I hope it finds a way to fit in.

Thanks for the smiles...
David Book
http://www.mygoaltracking.net
http://www.pinspeed.com
Comment by Todd Mathews on March 16, 2009 at 7:51am
We all could do our self’s a favor and turn the news off for about 30 days.

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