Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
One day I received a call from Paul Sansone Jr., a well known name in the New Jersey car business. He operates a dealership near my offices and he reached out to tell me about a new product he was developing for car dealers. I love entrepreneurial passion and Paul has leveraged his lifelong experience in the automotive industry with a cool new product.
Once I saw the EZ Referral Network and the supporting sales data, I told Paul that he was on to something. In states that allow a "bird dog" for referrals, Paul's innovative referral network makes dollars and sense! Simply stated, Paul is leveraging mobile technology to turn his customers into referral agents and everyone wins.
There is ample information on the platform and its benefits here: http://www.ezreferralnetwork.com/
Simply stated, referrals close at over 40%. Internet leads close at 7-15%. The math is simple. Dealers relied heavily on building referral networks prior to the Internet. Today, with high turnover in sales departments and a focus on everything Internet, referrals and equity mining have taken a back seat.
Paul's platform leverages mobile technology and happy customers to drive in a steady stream of referrals. The platform has also been implemented as a fundraising tool for churches and non-profit organizations.
I also think that anyone who caters to specialty finance or operates "buy-here-pay-here" lots will love this platform. Why? Because buying third party leads for special finance is expensive. The EZ Referral Network leverages friends in similar credit situations and has shown to be a strong lead generation source.
According the Paul Sansone Jr., here are some of the top line benefits for dealers:
"EZ Referral business, as a % of total dealership business has gone from 4% 1st month (March 2012) to 17.5% in August with 5 more days to go."
Over 25 units were sold in August through the referral network and the momentum is growing. The cost per sale is right in line with industry targets, so I encourage dealers to reach out to Paul and get a demo of the product.
Paul will be at AutoCon 2012, so industry vendors and dealers who want to see Paul demo the product, should set-up an appointment. You can reach Paul on his cell phone at 732-558-1888 or via email at: email@example.com.
This product would make a great complementary addition to larger automotive solutions companies and I have not seen anything this elegant on the market. Snooze you lose! If you can leverage the power of your customer's social network for sales and reward them financially, I say why not!
I'll see you at AutoCon 2012. It's not too late to register and join the 600+ industry professionals that will be attending. Last minute registrations can be handled quickly by calling Carrie Hemphill at 908-601-6475.
If you want to setup a private consultation at AutoCon 2012, give me a call on my cell.