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                      As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.

            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients. Which, works great, but is there something better out there? Unless you know someone with a helicopter, or have the finances to rent one, purchasing a drone and attachments is the next best thing. When they made their first appearance the cost was through the roof and they were hard to find. Now they are a bit more economical; you can buy one for around one thousand dollars. They are also more readily available and easier to get your hands on than they were a few years ago.

            Another great aspect of using a drone for shooting footage is that it can reach higher heights than a jib and can fly lower than a helicopter. The controllers are similar in functionality to that of remote control car, which makes learning to fly one a fairly easy task. Drones also have a threes-axis stabilization, meaning; even if your control skills are a little choppy your footage will still look great.

            Now you’re thinking, ok sounds great, but how do I know the camera is filming what I want? You are able to view everything via Smartphone video feed displays; which will connect to the drone via Wi-Fi. You can do this either with your phone or with a remote with a display screen.

            As far as the battery is concerned, most have the capability to recognize when the percentage is low and will fly back to your GPS location. Others come with a bracelet for you to wear which the drone will fly back to.

            As of right now there are not a lot of rules, regulations and restrictions for drones. At this point we know they cannot be used near airports, government facilities or state parks. This as we know it will change the future for how our team will work on their production trips.

           If you're looking for an opportunity to take your video production to the next level, contact us today!

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Tags: Advertising, Automotive, Car, Commercials, Drones, Filming, Marketing

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