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If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.
The YouTube video channel code can be dropped into a WordPress microsite very easily, as seen on the home page of www.iloveprestigevolvo.com and now you can add it to Facebook as well. YouTube review channels can also be added to landing pages used for PPC campaigns to increase the opportunity for a consumer to call your dealership.
Spicing Up Fixed Ops Sales
For example, if you are doing service Google Adwords campaigns, do you think you would get more service customers if the landing page you dropped them on had a YouTube Review Channel with dozen consumers on page telling about their excellent service experience at your dealership?
What most consumers are seeing is a boring landing page that is just a "Schedule Your Service Online" form and some cookie cutter text.
View The Video Channel
In the screen shot above you can see how nice a video review channle can drop into your Facebook Fan page.
To leverage this "tab" you can add a graphic on your Facebook landing page to call attention to all your tabs and offering visitors to see what their peers have to say about your dealership.
The link to this video testimonial page for Prestige Volvo is: http://www.facebook.com/PrestigeVolvo?v=app_57675755167. Check it out and see if this would be good for your dealership.
This suggestion should be part of your comprehensive Automotive Internet Reputation Management program because there is great power behind what your customers have to say. It goes much further than any claim you can make yourself.
Brian Pasch, CEO
PCG Digital Marketing