Automotive Digital Marketing ProCom

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Facebook Video Testimonial Pag

If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.

The YouTube video channel code can be dropped into a WordPress microsite very easily, as seen on the home page of www.iloveprestigevolvo.com and now you can add it to Facebook as well. YouTube review channels can also be added to landing pages used for PPC campaigns to increase the opportunity for a consumer to call your dealership.

Spicing Up Fixed Ops Sales

For example, if you are doing service Google Adwords campaigns, do you think you would get more service customers if the landing page you dropped them on had a YouTube Review Channel with dozen consumers on page telling about their excellent service experience at your dealership?

What most consumers are seeing is a boring landing page that is just a "Schedule Your Service Online" form and some cookie cutter text.

View The Video Channel

In the screen shot above you can see how nice a video review channle can drop into your Facebook Fan page.

To leverage this "tab" you can add a graphic on your Facebook landing page to call attention to all your tabs and offering visitors to see what their peers have to say about your dealership.

The link to this video testimonial page for Prestige Volvo is: http://www.facebook.com/PrestigeVolvo?v=app_57675755167. Check it out and see if this would be good for your dealership.

This suggestion should be part of your comprehensive Automotive Internet Reputation Management program because there is great power behind what your customers have to say. It goes much further than any claim you can make yourself.

Brian Pasch, CEO

PCG Digital Marketing

http://twitter.com/automotiveseo

Views: 3

Tags: facebook, reviews, video, videos

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Comment by Rob Fontano on June 29, 2010 at 3:30pm
Thanks once again Brian! I had the channel but it really did not get much play. I am curious to see what effect this will have. @Ken I get some my highest video view volume on my testimonials page. How have you been?
Comment by Ken Beam on June 25, 2010 at 11:08pm
Nice article Brian. We`ve been incorporating Video Testimonials in different fashions for almost 5 years now. Rather than create a channel on You Tube, I prefer to use a web page on my site. Sure I want you to watch what clients have to say about their experience at the dealership, but I`d much prefer to bring the viewers right into my site, hopefully with the intent that they may browse around a bit. I simply use a link on my Face Book; http://www.facebook.com/kenabeam#!/pages/Douglas-Volkswagen/151527339672?ref=ts

*On an interesting note, I have hidden counters on each of the pages on all of our sites, & believe it or not, the Video Testimonial Page is the second to the least viewed page on the sites. The number one least viewed is the "About Us" page. Sort of interesting....

Hope all`s well,

Ken-

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