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Facebook’s 2014 Newsfeed Redesign is Subtle

facebook newsfeed redesign

Yet again, we are looking at new changes to the Facebook Newsfeed. This time last year, Facebook showed off a concept redesign and overhaul of its look to users. This time around, however, there won’t be too much of a noticeable difference.

Yet with every change to social networks, especially Facebook, as a digital marketing company or Facebook user, you should be aware of what is happening in the instance that it may affect your business. Luckily, the pending changes to the Facebook Newsfeed are not one to alarm marketers. The changes are quite subtle — in fact, they will hardly be noticeable.

The changes to the Facebook Newsfeed will be directed more so to having both desktop and mobile Facebook newsfeeds replicate each other and to have images load better for a more user-friendly, visually appealing look to and for the top social network.

Although you do not need to stress about this change, you should be aware that images will be larger and the font within the newsfeed will change. The way images in organic stories and Facebook Ads will remain the same and so will the content to people or Facebook Ads themselves.

Although these are minor changes to the Facebook Newsfeed, it is always important to remain informed and learn what details matter and what will affect you or your client. Even if they don’t make a personal impact, it is still relevant knowledge that you can have to explain when any questions arise or if these minor changes will tie into changes that have yet to come to Facebook.

Even the smallest of knowledge provides power and being able to provide answers to clients when they see the changes and are unsure of what is happening on Facebook will empower you (as a marketer) and them even further.

Check the images below for a full look at the design changes:

New

2014 Newsfeed

Old

Old Newsfeed

***

Facebook’s 2014 Newsfeed Redesign is Subtle article originally seen on the Wikimotive blog.

Views: 149

Tags: Automarketing, Facebook, Facebook Changes, Facebook Newsfeed, Facebook Newsfeed Changes

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Comment by Alexander Lau on March 11, 2014 at 10:30am

Ehhhh... not for long. Organic is going to mean squat. It's a dying animal.

Comment by Erin Ryan on March 11, 2014 at 10:26am

Alex - Yes but Pay to Play on Facebook - that is nothing new. In fact, I would not suggest anyone to have a business Facebook page without investing money into it. Facebook Ads are a part of an overall strategy and when you pay for Facebook Ads it does not guarantee social actions, just reach. Therefore, one does need to take the algorithm into account when posting to Facebook, period.

Socially Yours,

Erin Ryan

Comment by Alexander Lau on March 10, 2014 at 7:02am

In other words, you both agree with me and you know it's Pay to Play with FB in a very short time period. LMFAO!, I called this two years ago... ha ha ha... Algorithm this and that, dude come on... It's PPC all the way until eternity. Organic is going to DIE there...

Comment by Erin Ryan on March 9, 2014 at 8:45am

Alex,

Tim is absolutely correct in stating that any "real marketing" has a cost to it. The truth is, any type of marketing that works will come with a price. Facebook itself is massive and its business aspect has proven to be the best amongst social networks as well.

With so many people/businesses vying for Facebook Page attention, it was only a matter of time for it to begin costing companies. Truthfully, Facebook Ads are a component of extending your reach and provide better value for targeting the right audience. They too are still fairly inexpensive compared to other marketing platforms.

Facebook is smart to receive compensation for the already congested algo and help provide value to not only business owners but its users through targeting interests and locations, therefore it is directed to the appropriate demographic and Facebook doesn't look spammy to its users. Businesses will then acquire social interactions that are of people who are actually interested.

It has been reported that Facebook Sponsored stories are going, yet they are still running on Facebook, so to answer your question Alex, Facebook Ads and sponsored stories are still very much alive within newsfeeds. Keep in mind too that Facebook sponsored stories are the free Ads that are automatically created with an Ad that you pay for so if they disappear it won't affect the overall strategy too much.

Socially Yours,

Erin Ryan

Comment by Timothy Martell on March 8, 2014 at 4:58am

Alex, the data is representative of Facebook as a whole, not that of those with expertise. All systems that are based on an algorithm can be learned. Since only an infinitely small fraction of the population will ever learn this, the data will of course, trend downward amongst the population until it reaches a baseline congruent with the design of the active algorithm in place. 

All real marketing is pay to play, there are no free rides. Either you pay for the exposure or you pay for the expertise of those who can gain that exposure or both. I just don't see much value in "the sky is falling" based on "data." 

The universe also tends toward entropy, but we don't stay in bed with the covers pulled over our heads waiting for the end to come...

Comment by Alexander Lau on March 7, 2014 at 1:46pm

Not going to matter, they are going to kill everything organically related in the very near future. Pay to play or get out... They've already killed News Feed advertising no?

http://adage.com/article/digital/brands-organic-facebook-reach-cras...

"Increasingly Facebook is saying that you should assume a day will come when the organic reach is zero."

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