Yesterday the great website ReadWriteWeb.com released an observation and a quick study to back it up. The upshot is people rarely visit Facebook pages - even the pages of close friends. Facebook has become all about the Live Feed. Think of it as Twitter without the 140 character limit and with expanded video and linking capabilities.
I don't know that this diminishes Facebook's potential, but I think it demands a change in how Dealers approach it when it comes to marketing. Questions can be asked like "how important is having inventory on our Facebook page?"
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.