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One feature for personal Facebook use that's led to countless new friendships is the fact that posts show up in a user's News Feed about people they don't know - because their friends know them. This very same behavior is now going to be applied to Pages.
Put simply, if a local Facebook user is an avid follower of all things Honda, but not the nearby Honda dealership, posts by that dealership tagging #Honda would now have a chance of showing up in that user's News Feed. It's not guaranteed to happen, as it's governed by an algorithm that Facebook isn't keen on talking about, but it's a big deal - and it can be applied to more than just brand recognition.
A great example of pop-culture comradery is the huge Facebook following that certain TV shows get, season after season. The Walking Dead has 26 million likes on Facebook. There is almost zero chance of there being a town in America without a handful of those fans. Hyundai's already known for its association with the show, but imagine how many News Feeds that Hyundai dealers might now show up in, just by continuing to tag the show in posts.
Facebook is a place for people, so posting things outside your product is already a good idea. This simply makes it even more important.
Major events like the Olympics, buzz-creating sports figures, and TV shows that might be extremely popular in a target demographic - there are countless things worth tagging. The only thing to remember, is to tag something in a post that's relevant to it. A picture of used inventory with an unrelated string of hashtags like #WalkingDead #Olympics #Ikea is sure to cause more blocks than likes!