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Facebook News Feed Tweaked: Tagged Pages Now Shown like Tagged People

One feature for personal Facebook use that's led to countless new friendships is the fact that posts show up in a user's News Feed about people they don't know - because their friends know them. This very same behavior is now going to be applied to Pages.

Noticed by Association.

Put simply, if a local Facebook user is an avid follower of all things Honda, but not the nearby Honda dealership, posts by that dealership tagging #Honda would now have a chance of showing up in that user's News Feed. It's not guaranteed to happen, as it's governed by an algorithm that Facebook isn't keen on talking about, but it's a big deal - and it can be applied to more than just brand recognition.

You Love the Walking Dead? So do We!

A great example of pop-culture comradery is the huge Facebook following that certain TV shows get, season after season. The Walking Dead has 26 million likes on Facebook. There is almost zero chance of there being a town in America without a handful of those fans. Hyundai's already known for its association with the show, but imagine how many News Feeds that Hyundai dealers might now show up in, just by continuing to tag the show in posts.

Facebook is a place for people, so posting things outside your product is already a good idea. This simply makes it even more important.

Major events like the Olympics, buzz-creating sports figures, and TV shows that might be extremely popular in a target demographic - there are countless things worth tagging. The only thing to remember, is to tag something in a post that's relevant to it. A picture of used inventory with an unrelated string of hashtags like #WalkingDead #Olympics #Ikea is sure to cause more blocks than likes!

Source: Facebook

Views: 121

Tags: facebook, media, newsfeed, social, update

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Comment by Alexander Lau on March 3, 2014 at 11:10am

Nice and don't forget about adding tags to your blogs. I'm ranking through the roof because of them! In other words, if your blog is running off of WordPress and it should be, there are loads of freeware applications such as https://wordpress.org/plugins/social-tags, that will convert your blog tags to social tags! Voila!

Comment by Louie Baur on February 27, 2014 at 9:28pm

Cecil - It will be an educational process for sure man!

Comment by Cecil Helton on February 27, 2014 at 6:52pm

I've seen dealers overuse hashtags, but not using unrelated ones. That'd be a seriously poor tactic. 

Comment by Louie Baur on February 27, 2014 at 4:04pm

Brittany - I agree. When they were first introduced I was pretty iffy on the. We use them more and more for our clients but not to much. Looks like facebook is slowly going to nudge people in that direction and I am on board with that program.

Comment by Brittany Epps on February 27, 2014 at 12:07pm
I agree, hashtags are a very powerful marketing tool if used correctly. They can help reach a consumer base that you typically wouldn't have reached with just posting sans hashtags.

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