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With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their productivity and revenue generation.
Among the social media platforms, Facebook is quite popular. Having said that, various auto dealers struggle to turn Facebook followers into buyers. Let's take a look at some of the effective ways to accomplish this easily.
Get the Basics Right
The first step to make the most of Facebook is to create a winning profile. Keep in mind that the way you present your auto dealership's Facebook page is going to reflect your brand's message to your potential customers. Therefore, the profile should look professional and should be informative. The goal is to ensure that your prospective clients get all the details they are looking for once they land on your Facebook page.
This page should be maintained well. Regularly updating your auto dealership's Facebook page will help in building credibility and trust among your customers.
Use Facebook Ads
Facebook ads are extremely helpful for targeting specific groups of people. This is especially helpful for auto dealers. You can consider opting for text-based ads or those that include images as well. These are not very expensive and can prove to be highly beneficial for creating awareness of your brand and generating valuable leads.
Post Engaging Content
Among the 1.71 billion monthly active Facebook users, 1.03 billion people use Facebook every day. You need to keep in mind that while Facebook is a platform that connects people, it is also a treasure trove of interesting content both, visual and text-based. The content you post on your auto dealership page's wall can help in generating leads. For this, you would need to post interesting content to attract your potential customers and keep them engaged.
In addition to displaying high-quality pictures of the vehicles, you can consider posting interesting news, recent trends, links to informative articles and so on. Infographics can be visual treats to your prospective buyers. Video testimonials can help in building trust.
Surveys, quizzes etc. can also help in keeping your clients engaged. You can consider offering incentives to the quiz takers. For example, you can consider offering a discount on DVLA private number plates, fuel vouchers etc. Additionally, the Facebook page should be updated regularly.
Such Facebook engagement strategies can help you nurture the sale quicker and more effectively.
Respond to Queries Quickly
Your existing and potential clients are quite likely to have a lot of queries regarding your business and the products and services sold. It is crucial to respond to these concerns quickly and provide them the required assistance.
In the age of digital revolution, personalised response is highly effective. This provides a human touch to the brand, thus improving the brand's image among the customers. When your customers are satisfied, they are quite likely to recommend your auto dealership to their family and friends. You would be surprised to know that as many as 74% of consumers say that word-of-mouth is a key influencer in their business decisions.
Build Engagement About a New Vehicle
While keeping your clients posted about the recent auto news, you can also consider providing a glimpse of a new model of a vehicle that is expected to be launched soon. You can provide your clients with a sneak peek of the specifications, new features, design etc. about the new vehicle. This will help in generating interest among your customers. Posting updates about the new vehicle every day will ensure that the news appears in the Newsfeed of the clients every day.
Keep Track of the Results
Each of your efforts will be of no use if you do not monitor the outcome of the steps you take. This will help you find out which steps are retrieving the desired results and which ones are not. You can make tweaks to the strategies accordingly. There are various monitoring tools that you can avail for this purpose. It is wise to review the results daily for an effective outcome.
These steps will ensure that you make the most of this platform and will drive sales for your auto dealership business.