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Everyone in the automotive industry already knows this – they’re probably on Facebook themselves! But effective use of social media isn’t always as easy as posting to SM accounts daily.
But you already know this. It’s estimated that by 2020, 71% of vehicle sales will be influenced by digital advertising on platforms like Facebook.
But as most dealerships and OEMs are engaging customers on Facebook already, the message begins to get watered down. To be effective, innovation and change are necessary.
Facebook is still very effective. With so many daily users, your audience is already assembled in one place. You just need to give them a message that will engage in a different way. Do something that your competition isn’t – at least, not many of them.
That’s where Facebook Live enters the equation. You’ve seen it on your own Facebook feed. It’s someone in front of their computer or smartphone, engaging with a live audience. And with a few recommendations, you can use it as an effective tool for your automotive audience too.
Use the tools you already have in your toolbox to their full capacity, like your social media accounts. Sometimes effective engagement is just about being a little different than everyone else.
See the original article on Center for Performance Improvement