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Facebook Insights: Why You Cannot See them on Your New Facebook Page

C:\Users\Erin Ryan\Documents\Techi\Facebook_Insights__Why_you_cannot_see_them_on_your_new_Facebook_page.png

Anyone who has ever owned a Facebook page knows the value of Facebook Insights when used correctly. Most new Facebook pages could use the valuable insight when first starting out but what some do not realize is there is a stipulation.

 

In order for any new Facebook page to gain access to their free Facebook Insights to gain analytical data that can and will help target your audience and assist in providing you with marketable information to share with team members as well as use to market on an array of platforms, you first need 30 likes.

Why_you_cannot_see_Facebook_Insights_on_your_new_Facebook_page

This might seem easy, since the average Facebook person has more than 150 friends, but you will be surprised at how difficult to get people to like a Facebook page and stick with it. Although Facebook profiles and pages use the same platform they are meant to be used differently in the intent that a Facebook page will attract more people to your business.

Therefore, if you have a brand new Facebook page and are unable to access your Facebook insights it may be because you do not have enough people who have liked it just yet.

Views: 110

Tags: Facebook, analytics, insight, social media

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Comment by Erin Ryan on January 27, 2013 at 9:17am

Hi Ralph :)

I completely agree that Facebook Ads should be the only tool used to build up Facebook Pages since you can target your demographic which includes your local area, your age, gender and even be seen on competitors pages. Any other tool is a waste since it only inflates the number and not the quality of people.

Pages do take a long time to organically grow and as dealerships it can be a real struggle, time management and using advertisements that are socially inviting are definitely the key to increase your Facebook Page likes and more importantly, spending your social media time target marketing and interacting with those that not only have an interest in learning about your persona, but on both ends providing time not wasted.

Socially Yours,

Erin Ryan

Comment by Ralph Paglia on January 19, 2013 at 2:15pm

Erin, thank you for highlighting this requirement, which is similar to the minimum Likes requirement to get a dedicated Facebook "Vanity" URL, such as http://Facebook.com/ADMcommunity - However, I am going to make a statement that I'm sure many will disagree, but which i stand behinc based on my experience with over a thousand dealership Facebook Pages.  Unless a dealer is willing to invest SOMETHING, $500 a month or whatever they can justify for Facebook Advertising using the built in Facebook Ad Apps, they have no business putting hours, time and effort into a dealership Facebook Page that nobody is going to see or find.  I will also go one step further and say that a dealership that does not have a MINIMUM of 1,000 Facebook Page Likes (Fans) that sells more than 1,000 cars a year (new and used) should not be investing a disproportionate amount of time and resources on a Facebook Page... That nobody knows exists!

All too often I have seen multiple people in a dealership working several hours a day on getting something going, posting content, etc. to their dealership's Facebook Page which has 42 Fans and the only people the posts show up for are the two or three admins of the page... A ridiculous waste of people.  Want to get something out of Facebook? Spend a few dollars.  There really is no such thing as a free ride... for long.

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