Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Facebook Expands Automotive Advertising Opportunities with Deals

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook Places. People that check into your Facebook Place can receive special offers on service or whatever your choose. Now, you can give people an extra incentive to visit your actual location when they see your social media promotion.

A few companies selected to test-run Deals are testing the waters with giveaways and fundraising promotion. For example, Gap is giving away a free pair of jeans to the first 10,000 people who check in with Facebook Places. 24-Hour Fitness is donating a dollar to charity for everyone who checks in at one of their locations.

You can create deals in four categories: Independent, Friend, Loyalty, and Charity. An independent deal gives a discount or some other incentive for anyone who checks into your location. For example, someone could save $25 off service after checking into your dealership. A Friend deal gives an offer only if enough people check in together. The Friend Deal can be a great way to motivate people to bring others to your car dealership.

A Loyalty deal provides an offer only after someone has checked in multiple times. For example, an auto dealership could offer a free oil change for someone who checks in five times. Finally, the Charity deal donates money to a select charity when people check in.

The possibilities for automotive marketing through Facebook Deals are endless. To learn more about Facebook deals and how you can promote your business on social media, please contact us.

Paul Potratz
Like us on Facebook

Views: 30

Tags: ad, advertising, agency, automotive, deals, facebook, marketing, media, social


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service