Automotive Digital Marketing

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Facebook Automotive Rankings Show Room For Growth

Automotive Sites Within Facebook
Facebook conducted a recent analysis of the top auto brands on Facebook and found that only one brand, Porsche, has more than 500,000 fans. Following Porsche are Audi at #2 and Ford Mustang at #3.

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Inside Facebook noted that these relatively small numbers of fans indicate there is room for growth and improvement in the automotive space on Facebook. Though auto brands have traditionally been heavy sharers of car commercials and photos with their friends, they rarely update their walls and may be missing potential opportunities to reach their supporters in other ways.

Facebook recently passed MySpace as the top social network in the US in terms of unique visitors, and its growth continues, especially among older demographics.

Facebook Brands with Fans: Starbucks Tops Coke

With more 3.6 million fans, Starbucks recently blew past Coca-Cola to become the the most popular brand on Facebook, gaining nearly 200,000 fans in just one week by using popular promotions, according to statistics from Inside Facebook.

Starbucks achieved this feat by combining an engaging Facebook page, effective ads on that page, and numerous free-food giveaway promotions that resonated with fans, the analysis said. These tactics enabled Starbucks to pick up almost 200,000 Facebook fans during the week of July 19, 2009.

A detailed examination of Starbucks fan trends showed several spikes in the number of new fans between July 18 and July 21, when the company was running a free pastry giveaway. Fans who printed out a coupon could redeem a free pastry with the purchase of any beverage.

Earlier in July, Starbucks gave away free ice cream through its Facebook application. In May, the company put up new advertising posters is six cities, asking people to spot them, take photos, and post them on Twitter. These promotions were follow-ups to an election-day promotion last fall that offered free coffee to voters.

A recent report from Wetpaint and the Altimeter Group rated Starbucks as the #1 most socially engaged brand, and suggested that such social media efforts are helping the company’s bottom line.

This popularity of Starbucks giveaways is consistent with a general fervor for food coupons, especially during the recession. Research from RetailMeNot showed that food items remain among the most downloaded online coupons, and Mobilize Systems revealed that mobile phone users would like to see more coupons for snack foods.

The data also tracks with anecdotal reports that consumers support the Starbucks brand, but find the products too pricey during the recession. This explains, in part, why food giveaways and coupons have the appeal they do.

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About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisers, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds and content syndication services available within the ADM community.

NETWORKING OPPORTUNITIES
Did you know there are now over 2,100 members on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?

AUTOMOTIVE IMAGE AND PHOTO RESOURCES
Did you know that there are over 4,000 photos listed on Automotive Digital Marketing Professional Community?
And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 4,000 photos uploaded and made available for use by all ADM members.

AUTOMOTIVE VIDEO FILE HOSTING
Did you know that there are more than 750 videos on Automotive Digital Marketing Professional Community?
Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?

GET ACCESS TO AUTOMOTIVE ARTICLES AND PUBLISH YOURS
Did you know that there are over 500 blog posts on Automotive Digital Marketing Professional Community?
When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 500 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.

SOMETIMES CONTROVERSIAL, BUT ALWAYS FASCINATING AUTOMOTIVE DISCUSSION FORUM
Did you know that there are over 500 forum topics on Automotive Digital Marketing Professional Community?
Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?

There have been over 500 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.

SPECIALIZED AUTOMOTIVE PROFESSIONAL GROUPS
Did you know that there are more than 25 professional groups on Automotive Digital Marketing Professional Community?
Have you joined any groups so that you can send messages to all other group members?

EVENT CALENDAR FOR AUTOMOTIVE PROFESSIONALS
Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community?
Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.

RADIO SPOTS AND AUTOMOTIVE PODCASTS
Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to?
Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?

JOIN ADM AND GET ACCESS TO VALUABLE RESOURCES
If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com

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ADM was created to serve as a resource for Automotive Internet Sales and Marketing Professionals working in the digital and interactive media space for dealers with automotive franchises, car companies and the associated suppliers and technology providers serving the auto industry. Both OEM and Dealer associates are among ADM's most prolific members.


To learn more about the Automotive Social Marketing and Reputation Management Solutions from Ralph Paglia and the ADP Digital Marketing Team, please copy and paste this sentence into the text box at the bottom of your completed online form available by clicking on the image below:

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Tags: Automotive, Facebook, For, Growth, Rankings, Room, Show

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