Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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Promote your dealership with Ads on the most popular social network being used by the majority of people who buy new and used cars...

Reach your dealership's potential customers and grow your fan base with highly targeted Facebook Ads for Automotive Retail

Step 1: Identify Your Goals
Start by defining what you want to promote (Page, Event, App, Website), and the goals you want to achieve.

Here are some examples:
  • Build awareness: Reach a large audience with a widely targeted ad campaign
  • Drive sales: Offer special deals and giveaways in your ad campaign to bring people into your store
  • Grow you fan base: Encourage people to like your Page by offering valuable benefits for engaging
Facebook recommends advertising your dealership's Facebook Page, Event, or App. These ads include the names of friends who have liked it, making them more engaging and relevant


Step 2: Target the Right People
Think about the profiles of the people you want to reach with your ads, and select criteria based on what your audience is interested in, instead of what vehicles or services they might be looking to buy.

You can target by:
  • Location, Language, Education, and Work
  • Age, Gender, Birthday, and Relationship Status
  • Likes & Interests: Select Likes & Interests such as "camping", "hiking", or "backpacking" instead of "tents" or "campers"
  • Friends of Connections
  • Connections
Keep an eye on your ad's estimated reach. Adjust your criteria to target a relevant audience while keeping estimated impressions large enough to capture your dealership's full audience


Step 3: Design an Engaging Ad
Create multiple versions of your ads with different images and body copy to find out which combinations are most effective.

Here are some tips for creating effective ads:
  • Include your business or Page name, a question, or key information in the title
  • Provide a clear action to take in the body copy, and highlight the benefits
  • Use a simple, eye-catching image that is related to your body copy and title
  • Target different audiences to determine which groups are most responsive to your ads
Visit your Ads Manager to update your ads regularly with new images and body copy to prevent them from going stale
Step 4: Manage Your Budget
Set a budget that will allow you to effectively reach your target audience, and check your campaign performance often.
  • CPC vs CPM : Determine if you want to pay on a cost-per-click (CPC) or cost-per-impression (CPM) basis
  • Daily Budget: Set the maximum amount you want to pay each day - once you hit your daily budget your ad will no longer show
  • Bid Price: Bid prices fluctuate often. Set a bid within or above the suggested range, and check your Ads Manager often to update it when the suggested range changes
If one of your ads is getting higher impressions or clicks, make sure it is shown to more people by increasing its daily budget and bid price

Step 5: Review and Improve
Your Ads Manager offers detailed metrics and reports to help you improve your ad performance. Continue to check your Ads Manager after you launch your campaigns to create, edit, and optimize them.
  • Get basic data about your ads, such as impressions and clicks
  • Learn about your audience's age, gender, and location at an aggregate level
  • View specific time periods to learn how your ad performance has evolved
Identify ads with the highest performance, and review their target audiences to determine which segments are most receptive to your message

Want to Improve Your Ads?

 

Source: http://www.facebook.com/business/ads/

Views: 170

Tags: Advertising, Car, Dealers, Facebook, for

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