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Facebook adds 'Auto Intender' category - Big News?

I came across this post this morning on Search Engine Watch - New Killer Facebook Broad Targeting Options. One of the broad options is an "Auto Intender" category.

The name is a bit of a head scratcher at first blush, but as you can imagine (and confirmed by a Facebook Rep’), it targets users who are most likely in search of a new vehicle.

Name: Auto Intender.jpg Views: 0 Size: 49.5 KB

Will you be hopping on board?

Views: 1298

Tags: Facebook, Marketing


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Comment by Aj Maida on February 21, 2012 at 9:25am

I would think that if you are doing Facebook advertising you should use this tool or at the least test it as Brian points out. I do like the new in town service idea from Rob

Comment by Ed Brooks on February 21, 2012 at 6:21am

Rob Fontano brought up a great possibility; targeting new arrivals to town with service messages.

Comment by Brian Pasch on February 21, 2012 at 6:17am


I saw this the other day when I was creating a Facebook at for Boot Camp.  It would be interesting to understand how this behavioral profile is created, but it's worth a test indeed. 

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