Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Facebook Acquires Oculus Rift VR – Wants to Take it Mainstream

Facebook recently struck a deal with the maker of the Oculus Rift, an up-and-coming VR headset, in a $2 Billion acquisition. Palmer Luckey, its creator, says that making the deal with Facebook will allow the headset to grow very quickly – and not just in gaming, where it’s already gained momentum.

Facebook says that they will eventually brand the hardware itself with their logo. How it will tie in with Facebook.com itself is still unknown, but it will still be primarily marketed as gaming hardware before other uses are concocted by the social giant.

 

On the flip side, the maker of Minecraft has already dropped all plans to use Oculus Rift due to the buyout. 

Read more here

Views: 93

Tags: Oculus, Rift, VR, facebook, vr

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by Louie Baur on March 29, 2014 at 7:10am

Could be Matt. I guess only time will tell.

Comment by Matthew Rogers on March 27, 2014 at 6:50pm

Definitely curious as to what they plan to do with VR in actual social applications. Could they be thinking along the "Second Life" train of thought?

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service