ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
You’ve likely heard that in the Internet Era it is essential that you have a strong web presence and social media presence. Most people, in all businesses, think that this usually means Facebook, Twitter and nothing more. But that view could be costing you business. There is no denying that Facebook and Twitter most definitely dominate social media. Facebook, in particular, is simply massive, but this does not mean that there are not other social networks worthy of your attention.
Due to people’s obsession with Facebook and Twitter, other social media platforms get overlooked in the process. But there is good news. The odds are excellent that your competitors, for example, have overlooked these other social media platforms. Of course, this means that you have a fantastic opportunity to exploit a social media platform that they are ignoring.
LinkedIn is one social media platform that often gets overlooked by businesses when it comes to driving traffic and making sales. However, LinkedIn offers businesses a very interesting opportunity as well. The culture and climate on LinkedIn is professional focused. The vast majority of time people use LinkedIn to build business and maintain business connections and look for job openings and leads.
This mindset can work to your advantage. Since people are in a business frame of mind, instead of a fun frame of mind, which is typical on Facebook, your car dealership can reach them while they are in “professional/decision mode.” Combine this fact, with the fact that your competitors have likely overlooked LinkedIn, and you have a powerful new social media tool!
The Benefits of Stumbleupon
Stumbleupon, much liked LinkedIn, is essentially overlooked. The way Stumbleupon works is vastly different than how other social media sites function. Users just hit the “Stumble” button and are randomly brought from one page to another. The pages are chosen by users and how popular a page becomes depends on variables such as how many times it has been “thumbed up” by users, the popularity of the user that discovered the post and the freshness of the post.
Many people give up on Stumbleupon due to the site’s learning curve, yet it really is worth the time and here is why. A successful post on Stumbleupon can literally, without exaggeration, generate varying levels of traffic for months and even years to come! Quality and useful content can be rewarded in a major way on Stumbleupon. This fact also reinforces the value of having a high-quality, content rich blog.
LinkedIn and Stumbleupon are just two overlooked social media sites that can help your car dealership reach new customers while they are in a different frame of mind. Yes, Facebook and Twitter dominate the landscape, but they are far from being the only social media tools that can help you get more customers into your showroom.
CEO @ intice