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Expert Panel To Discuss 2013 Automotive SEO Strategies at DMSC

One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO.  I have invited JD Rucker, Ralph Paglia, and Eric Miltsch to participate in this expert panel on the future of Automotive SEO Strategies.  DMSC will be held February 5th-7th in Orlando, just prior to NADA. 

 

Active members of ADM will already know that the past year have been filled with major changes in how Google shows organic search results.  Penguin, Panda, or Exact Matching Domain discussions on SEO forums have introduced confusion into the marketplace.  Is SEO still worth the investment?  Can a single point dealer still get on page one for important search phrases?

 

Most website vendors are offering Automotive SEO services as an additional "package" but do dealers know what they are actually doing?  What about independent companies specializing in SEO services, are they using old school techniques that are no longer valid?   What is the correct "budget" to see results with SEO services?  $400, $800, or more than a thousand dollars? 

 

Get The Facts At DMSC

 

At DMSC, attendees will get the facts straight from this panel, and we may add a few "surprise" panelists for additional perspectives.  Panel members are asked to share specific strategies  that ARE WORKING TODAY and also to discuss things that are no longer working like they use to in the past.

There is no doubt that this panel can talk about this topic with authority, and let me tell you in advance, there will be times when this panel will butt heads.    Get ready for an energetic discussion on a very important topic since approximately 50% of all website traffic comes from organic sources.

 

Dealers can register for DMSC by visiting:  http://www.digitalmarketingstrategies.org and keep in mind that only 250 dealership employees will be allowed to register.  This is a very popular event so register early, and it is conveniently schedule two days prior to the NADA Convention in Orlando. 

Experience this powerful, intimate conference that is focused on strategy and process to make 2013 a greater success.  This is the third year that DMSC has run just prior to NADA, and the conference has received rave reviews from past attendees.

 

You can also register by phone by calling Carrie Hemphill at 908-601-6475.  Here are other popular links that provide additional information on DMSC:

 

 

 I hope to see you at DMSC in February!

Brian

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Tags: automotive, automotive seo, car dealer seo, cars, dealers, seo, strategies

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Comment by Ralph Paglia on November 18, 2012 at 3:06pm

I am looking forward to this session because all too often these types of panel sessions on SEO are populated with people who sell their SEO services for a living (such as Brian Pasch and J.D. Rucker) and as many ADM members know, I have a distinctly and uniquely strong opinion that SEO is NOT best achieved by hiring "SEO Service Providers" for fees upwards of $3,000 a month... No way, I say! SEO is best achieved as an indirect outcome from an effective digital marketing strategy that includes content creation and publishing, along with a social media strategy that delights consumers in the dealer's local area with great content and access to many of the dealership's employees... Now, don't be confused by my disdain for PAYING an outside supplier for SEO with any lack of respect or recognition of the importance of SEO... But, having experienced many "SEO Homeruns" for dealers over the past ten years, I simply and wholeheartedly recommend that the most effective SEO strategies are based on multiple websites, microsites, social media accounts, profiles and channels, along with a high value URL library used to power many of those websites/microsites, as well as deep links into specific content sections for Search Engine Advertising (SEA) cost effectiveness optimization.  Which also brings up another aspect of SEO... The best SEO strategies are integrated and part of an overall "Search Engine Marketing" (SEM) strategy that includes BOTH Search Engine Optimization (SEO) and Search Engine Advertising (SEA) programs that are worked daily and part of the dealership's most important and arguably most effective means of driving traffic to the showroom, websites, lead forms, phone calls and chat sessions.

Also... Anybody who ignores "Offsite SEO" best practices to focus almost entirely upon "Onsite SEO" tasks and implementation is really missing the boat and living in a 2004 mind-frame.  For many years (so it is NOT something new), various elements, factors and content (including social signals and links) that are commonly referred to as Offsite SEO have had a far greater impact on a dealership website's SERP ranking than what goes on within the site itself.  For example, when the local university publishes an article about your dealership's intern program and how it helps students be better prepared to compete for jobs at graduation time, with links to your dealership's website from their "StateUniversity.edu" site... This has a profound impact on your dealership's SERP ranking for a variety of keywords.  In a similar scenario, when the local UnitedWay publishes a story about your dealership sponsoring a fund raising drive, with a link to your dealership's site from their UnitedWay.org subdomain, your dealership website reaps many rewards in terms of its SERP ranking... Again, it is less about SEO "Ninja" tricks like generating 260,000 spammy pages of Google indexed duplicated content within your site, and more about what your dealership does. the organizations that interact with your store and what people say in reference to your dealership, combined with good content being published across a broad range of sites, such as YouTube, Flickr, Facebook, Twitter, Slideshare, Scribd, Pinterest, Wordpress, Blogger, Tumblr, Typepad, Posterous, Vimeo, Viddler, DailyMotion, Instagram along with consumer generated content (CGC) in the form of reviews and business ratings on sites like Google+ Local, DealerRater, Yelp, Cars.com, Edmunds, BusinessRater, PrestoReviews as well as freestyle commentary from customers on Facebook, Twitter and within their blog posts... So, it does not take long to realize that a dealer is a lot better served investing money into programs that generate content and commentary from both employees and customers than on some SEO Wizard who claims he has so much "Black Hat" trickery that Google's 15,000+ PHd. engineers are fooled into rewarding your dealership website.

In many ways, the sale of SEO Services often reminds me of the con artists that used to sell the Brooklyn Bridge... They are asking you to pay for something that the supplier does not own or control; SERP Rank.

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