Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Exotic Collectibles Feeling The “Instagram Effect”

Black Book, the provider of independent valuation data for cars, trucks, collectibles and specialty vehicles, has analyzed auction prices of exotic collectibles, with particular emphasis on the Aston Martin DB5 Coupe, the Ferrari 250 GTL Lusso, and the Mercedes-Benz 300SL Gullwing. From 1977 through 2008, each vehicle appreciated in value roughly 5% annually. Since 2008, these vehicles have appreciated between 20% - 60% annually. A new, younger generation of collector has taken to this genre of exotic sports cars, and auction prices are going for a ride.

 

Why? Social networking has a lot to do with this activity. “Affluent collectors have been exposed to the images posted by celebrity buyers on social media sites such as Instagram, fueling even higher demand for certain exotic vehicles,” said Eric Lawrence, Director of Specialty Products at Black Book. “Younger affluent audiences want what celebrities like Floyd Mayweather and the Kardashians flash on their social media accounts, for example.”

 

Here is a breakdown of the appreciation trends for these three vehicles:

 

 

Aston Martin

Ferrari

Mercedes-Benz

 

DB5 Coupe

250 GTL Lusso

300SL Gullwing

Jan/Feb 1977

$              7,000

$             10,000

$                   16,500

Jan/Feb 1985

$           12,000

$             35,500

$                   74,750

Jan/Feb 1990

$         100,000

$           500,000

$                265,000

Jan/Feb 1995

$           39,000

$           150,000

$                215,000

Jan/Feb 2000

$           34,375

$           138,000

$                179,000

Jan/Feb 2005

$           45,000

$           170,000

$                230,000

Jan/Feb 2008

$           75,000

$           315,000

$                415,000

Jan/Feb 2009

$         180,000

$           425,000

$                425,000

Jan/Feb 2010

$         195,000

$           475,000

$                455,000

Jan/Feb 2011

$         230,000

$           475,000

$                475,000

Jan/Feb 2012

$         260,000

$           550,000

$                545,000

Jan/Feb 2013

$         348,000

$           725,000

$                750,000

Jan/Feb 2014

$         415,000

$        1,000,000

$                980,000

Jan/Feb 2015

$         550,000

$        1,750,000

$             1,450,000

Mar/Apr 2015

$         650,000

$        1,750,000

$             1,450,000

May/June 2015

$         700,000

$        1,800,000

$             1,450,000

 

Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland.

Views: 63

Tags: autos, black, book, cars, used, vehicle

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

December 2019
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service