Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Entrepreneurs: They Embody the American Dream
The late Peter Drucker once said, “Entrepreneurship is neither a science nor an art. It is a practice.” CCI practices entrepreneurship.
Small business owners by the millions are eagerly waiting for the next election to learn how the upcoming years will effect not only their ability to grow and profit, but to continue toward the goals that are infused by their enthusiasm. They want to “practice” what has fueled their career visions with fewer rules and regulations. So does CCI.
Despite the worst recession since WWII, those of us at CCI believe the American Dream for entrepreneurs is still alive. Since the early days of our country, those willing to dream big and work hard have seen the realization of their passions. Regardless of setbacks and roadblocks, their determination to succeed remains strong. W. Clement Stone, a renown businessman, philanthropist and self-help author who became known as Mr. Positive Mental Attitude said, “Regardless of who you are or what you have been, you can be what you want to be.”
CCI is an entrepreneur and leader in the training of both sales and F&I management for the automobile industry. Our goal is based on our original passion—to assist every auto dealership with the achieving of its own American Dream, so they can experience the complete realization of their own vision for sales success and community recognition for quality, fairness and excellence.
Remember Victor Kiam, the man who became famous for his TV ads for Remington electric shavers? He said, "Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise. They willingly assume responsibility for the success or failure of a venture and are answerable for all its facets." Kiam liked what he said about Remington so much, he bought the company.
CCI believes there is no better example of the Kiam spirit of entrepreneurship and the American Dream than automotive dealers, wholesalers, sales consultants, sales managers or F&I managers those that live and breath that the power is within you. They understand that it means to have unstoppable determination and a vision for success that doesn’t waver when it meets obstacles . . . even recessions.
Why CCI has the entrepreneur spirit:
In 2001, I founded CCI after spending years working towards the realization of my career goals. I paid my dues over two decades. From the time I stepped onto a dealership lot at Al Packer Lincoln Mercury in Baltimore, Maryland, in 1987, I was told, “No, you can’t sell cars. This is a man’s world. You’re a female,” I wanted to prove to myself and others this wasn’t a roadblock. Time after time, I challenged this bias and rose to leadership positions in major car industry businesses. Then I acquired the entrepreneur spirit! I created CCI: Chernek Consulting-CCI Learning Center. Now, I have the privilege of sharing my enthusiasm, information and expertise with others in my way, not someone else’s.
CCI is the go-to company for training in sales and finance regarding the management of a profitable department, especially on the value of proper menu selling. It’s a practice that ensures consistency and upfront, in-touch rapport with customers. That’s a major reason why I founded CCI. The negative comments continued. “It won’t work. You can’t teach an old dog new tricks.” I have proved to all the naysayers that menu selling is here to stay. It’s still a primary way to maximize profits without breaking disclosure laws. CCI changed minds and turned heads in 2001 and, today, we have become a top-notch training facility for dealership staff on this subject. No one does it better.
“To be successful, you have to have your heart in your business, and your business in your heart.” Those are the words of Thomas J. Watson, Sr., who built IBM and is often called "the world's greatest salesman.” That’s the philosophy of CCI.
CCI is not about doing what everybody else is doing! I believe in what we do and so do all my associates. We guarantee you will see immediate results in staff attitude, expertise, product sales, services and profits. For customized, individualized finance and insurance training nationwide, we’re the best. You’ll agree.
Invite us for a complimentary analysis of your dealership entrepreneur goals and expectations. Whatever comprises your American Dream, CCI can help you achieve it. Our dream thrives when yours does.
CCI is an independent resource and is not managed or controlled by any factory or major product provider. Whatever products you currently offer, whatever finance company you use, we exist to support you and your partners and to offer an objective analysis of problems or needs and to provide solutions.
Call me. I look forward to talking with you. May I echo the words of Nolan Bushnell, the founder of Atari and Chuck E. Cheese? He said, “A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer."
I’m a doer. How about you? Are you an entrepreneur with a hefty belief in the American Dream?