Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

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This is not a Viagra come-on but it could help energize your Facebook activity.

If your are looking for new strategies to improve your Internet Marketing visibility, Internet Reputation and your Social Media footprint in 2010, the team at has quietly been building a set of tools that can be leveraged in new ways.

I love to share great ideas with the automotive community as I find them. Since Facebook is a hot topic I thought I would write about ways to make your Facebook page more interesting.

In the past few months I have been testing and implementing some of the free tools that come from DealerRater when a dealer is signs up for the Certified Dealer program. There are many benefits to the program but I would like to discuss one of the new recent ways their dealer platform can be leveraged.

Facebook Car Inventory Pages

Dealers can now add their car inventory to a Facebook Fan Page tab using tools from You can see an example of this technology on the Infiniti of Norwood Facebook Fan Page below.

There is a tab called "Classified Ads" on their Fan Page which when you click on the tab it shows their inventory. This is a tasteful way to add additional functionality to Facebook withoput posting cars in the main Facebook news stream. This feed is free to dealers on the Certified Dealer program and it is easy to add to your fan page.

The trick is to add graphics or call to action messages to make your fans aware of the tab. Then if they want to look at cars they can and you can keep your news stream more meaningful and a value to your followers.

Facebook Tabs Customized

If you didn't know it, you can add HTML code pages to your Facebook Fan Pages that can look just like your website. It can also have active buttons that bring people to your website.

This feature is free and you don't need any special tools to add great looking information tabs for your car dealership.

You can see an example from ABC MotorCredit's Facebook Page shown below. They are a Buy Here Pay Here dealership in Ohio. They have a contest running which they wanted to leverage on Facebook as well as getting clicks to their website. So this custom tab was created:

You can see that they can click for the contest as well as three other popular choices.

If you are not handy with HTML coding, find someone to help. It only took a few minutes of our team's time to take the HTML code from ABC Motor Credit's website and created this tab. Once these TABS are created, you can add graphics to the Fan Page to encourage people to click on the tabs.

There is a number of creative ways to enhance Facebook. Inventory feeds, video channels, website forms, specials pages or something completely crazy can now be implemented to super-charge your Facebook page.

2010 Internet Marketing Education

Do you like these ideas? You can super-charge your 2010 Internet Marketing Strategies by attending the Automotive Marketing Boot Camp in Orlando. It is being held on February 12th, one day before the NADA Convention in Orlando.

Get the edge on your competitors regarding social media, SEO, microsites, pay-per-click and video marketing strategies from industry leaders. Check out the website for the list of speakers and classes.

I will be giving two classes on Internet Marketing Strategies which will be limited to 15 people. Snooze you lose!

Learn more about this limited engagement event at:

Happy New Year ADM.

Brian Pasch

Views: 72

Tags: automotive, boot, camp, car, customized, dealerrater, facebook, inventory, listings, marketing


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Comment by Josh Hixon on January 9, 2010 at 1:50pm
So wait, DealerRater is on our side?!? I'm confused haha
Comment by Brian Pasch on January 9, 2010 at 5:16am
P.S. You should also ask DealerRater on how to use the RSS feed of customer testimonials for your blogs, websites and social media portals. It's a powerful tool that can also be filtered to create custom testimonial pages by TOWN. Mmmmm

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