Stop trying to make a social network on your dealership's website with Facebook and Twitter accounts. If the stats on word of mouth marketing and social networking are correct, your dealership already has it's own HUGE social network inside the dealership, your employees. They are the key to your success in social networking. 80% of their friends will trust their opinion in products and services. Focusing on your employees social networks will and can put your dealership's messages, vehicles and services in front of 4,000 of their friends tomorrow.
The average Facebook user has 200+ friends. If your dealership has 100 employees and only 20 of them use Facebook and/or Twitter, there are your 4,000 friends. Because I'm a car guy and you only want to believe half of what I'm saying, that's still 2,000 friends. The average dealership Facebook fan page has 150 fans that turned off their Facebook emails because your spamming their Facebook account with boring factory video's and updates. Team dealerMouth