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Email To Be Featured in Google Search Results

As an active Google user, my search results are always personalized. Thanks to Google's social search, I find results that fit me as a user:

If Google is taking advantage of the social shares they're receiving in Google+, it should come at no surprise that they would also utilize a user's Gmail information.

Google announced this week that they will be featuring a user's Gmail e-mails if they are relevant to that search term:

Considering that Google, along with other digital giants like Facebook, are usually getting heat for taking advantage of user information, I wonder how far Google will take this. We already know Google "reads" emails, thanks to the ads in Gmail that pop up based on keywords found within the email body.

Of course with Bing being able to include Facebook results in their search due to their partnership with the social network, Google could have been pushed to make things even more personalized. 

Google will be testing this out with 1 million users, who can sign up at HTTP://G.CO/SEARCHTRIAL. Considering the Gmail network includes 425 users, allowing them all to utilize Gmail through search is a big impact for businesses.

 

What could it mean for dealers? A search for "dodge dealer nj" could pull up emails that were originally sent by the BDC of a local dealer, reminding the user that they already had contacted a local dealership. Or a search for "oil change philadelphia" could remind the Gmail user that they bought their car from a dealership down the street and recently sent a coupon to their inbox for an oil change.

 

The possibilities are endless when search engines go head to head in providing more relevant results for their users, especially when Ad money is endless.

 

Would you opt into this feature or do you think it takes a step too far?

Views: 516

Tags: gmail, google, media, search, seo, social

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Comment by Keith Shetterly on August 13, 2012 at 11:14am

I don't think it will change a thing.  They've already been targeting ads vs. email contents.  If they merely are searching email for you vs. your terms, combining two steps into one, and that sets off folks privacy worries . . . well, then I guess you're right in that they didn't understand how Google (or Yahoo, for that matter) remains a "free" service to begin with. 

Comment by Ashley Lopez on August 13, 2012 at 11:10am

Yes Christine exactly! I think most of us are guilty of that and don't realize how much of our information we are releasing.  In addition to our emails, those who have Anroid phones also have their contact list shared on their Google accounts too...hmm.  Well I just enrolled for the program, let's see where this takes us! :)

Comment by Christine Rochelle on August 13, 2012 at 9:58am

Keith, I think what it does it shows people what most of knew - that Google is able to scan your email for keywords but what are they doing with that information? They've been in trouble for how they've used it and whether or not it has been stored. I believe a move like this opens up everyone's eyes and maybe we'll stop clicking "Agree to Terms of Service" without reading them. I'm always guilty of that.

Comment by Keith Shetterly on August 11, 2012 at 6:53am

So, your search results will include items that match from an automatic search of your own email?  Which you could've done yourself (I've done it myself, many times)?  Which might remind you that you've wandered down this path before?  Why is that any kind of a privacy concern at all?  From what I see here, it's not putting your email into someone ELSE's search.  You're logged into Google, and it just tells you that you have relevant emails.  What's the "too far" here???

Comment by Tom Gorham on August 10, 2012 at 8:38pm

Google Analytics tells me that a large number of people are coming to our website from emails.  I expect that.  It ain't going away that easily.

My concern is privacy.  Maybe I knew all along that "someone" could read my emails if necessary for law enforcement purposes, but I never believed they would be used "against" me commercially.  "Get it?"  This is bound to backfire!

Google (and others) take note: When you push too far, people will stop trusting you with their information.

Comment by Jason Manning on August 10, 2012 at 7:55pm
Wild move to jump into this type of beta test. If they got my email, they also got everyone that contacted me. Triangulation is what they are after. I'm considering pulling way out of Google and even Facebook. These companies are Wall Street driven and, ultimately seeking profits through our personal and business data. If I was on my death bed, maybe I would opt in...maybe. I plan on living long. I'm seeking privacy and security.

I have a friend who is in the Aerospace industry for the U.S. government. He has been instructed to not have a Facebook or social media account. I'm pretty sure the government understands the need for privacy. I'm sure Joe Public will learn way too late. Be careful what you consent to. Consent is the easiest way to invade your privacy...and your contacts.
Comment by Ralph Paglia on August 10, 2012 at 3:03pm

Christine, thank you for the Google search trial link... I just enrolled.

Comment by Ralph Paglia on August 10, 2012 at 2:58pm

Christine and Joe, I have been reviewing multiple reporting system output for many years, and the last 4 or 5 have seen the appearance and domination of various social media sites as referring domains for traffic to dealer sites.  What always appears in the top ten are email clients as referring domains, Yahoo, Gmail, Hotmail, etc.  Previously I believed that social media messaging would displace email... Now, I believe that email will become more integrated with social media, such as the video I posted about integration between Gmail and Google+.  Email already is (as Joe pointed out ie: ADM) and will remain an integral part of the social media evolution within digital marketing.  One other observation, the increasing competency of email spam filters is one of the big factors keeping email viable.

Comment by Christine Rochelle on August 10, 2012 at 8:09am
Comment by Joe Webb on August 10, 2012 at 8:06am

Don't get me wrong, Christine.  I too believe email is slipping and it is mostly for alerts, parents, and business contacts.  All other forms are much more convenient for a dialogue.  With that said, I still would prefer Google to withhold providing people's email information as it is opens up a means for unwanted solicitation or contact.

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