Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
As an active Google user, my search results are always personalized. Thanks to Google's social search, I find results that fit me as a user:
If Google is taking advantage of the social shares they're receiving in Google+, it should come at no surprise that they would also utilize a user's Gmail information.
Google announced this week that they will be featuring a user's Gmail e-mails if they are relevant to that search term:
Considering that Google, along with other digital giants like Facebook, are usually getting heat for taking advantage of user information, I wonder how far Google will take this. We already know Google "reads" emails, thanks to the ads in Gmail that pop up based on keywords found within the email body.
Of course with Bing being able to include Facebook results in their search due to their partnership with the social network, Google could have been pushed to make things even more personalized.
Google will be testing this out with 1 million users, who can sign up at HTTP://G.CO/SEARCHTRIAL. Considering the Gmail network includes 425 users, allowing them all to utilize Gmail through search is a big impact for businesses.
What could it mean for dealers? A search for "dodge dealer nj" could pull up emails that were originally sent by the BDC of a local dealer, reminding the user that they already had contacted a local dealership. Or a search for "oil change philadelphia" could remind the Gmail user that they bought their car from a dealership down the street and recently sent a coupon to their inbox for an oil change.
The possibilities are endless when search engines go head to head in providing more relevant results for their users, especially when Ad money is endless.
Would you opt into this feature or do you think it takes a step too far?