Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

What is Email Marketing?

This is the process of sending out a secure email containing different types of content to a specified list of subscribers. The content served up in this way can be aimed at:
  • Driving traffic to your site
  • Building a relationship with clients
  • Adding extra value for subscribers
  • Boosting sales

Getting Email Marketing Right

The line between spam email and email marketing is a very fine one. Is your company crossing it? Let’s go over why a recipient might consider an email to be spammy.

What Makes an Email Spammy?

Spam filtering software identifies spam by looking at the words used in it and the address that it’s coming from. It is possible to get past an email security appliance or mail security software. Avoid phrases like “clearance” and “sale” or other overt sales language.
Convincing your reader can be more difficult. Almost half of your clients will report your emails as spam if they feel they are receiving too many. Once they’ve done that, the mail gateway cuts off any further communication from your company.

How Many are Too Many With Emails?

So how much is too much? Is it sending out emails daily? That’s an issue that is harder to quantify. An email sent once a week could be considered spammy if it has no value to the recipient.
The next time you sign off on an email campaign, ask a simple question, “Does this improve the reader's life in some way?” To do this, the email must entertain, provide a solution to a problem, or educate the recipient. You need to have a more customer-centric approach here.

Making Your Emails More Customer-Centric

Start from the point of creating a valuable resource for your recipient. If the recipient finds the information useful, they’ll read your emails in future. Better still, there’s a good chance that they’ll share it as well.
  • Personalization is the key to your next successful campaign.

What Do We Mean by Personalization?

Start with personalization. Nothing will get you in the junk pile faster than “Dear Sir/ Madam.” Use the person’s name to start out with. Then take personalization a step further by creating content specifically for them.
That’s going to mean segmenting your email list. Find a logical way to group together clients with similar needs and interests. That way, you can create a more targeted email that is relevant for each group.
A company CEO, for example, is more likely to be interested in tips to improve marketing results rather than home cleaning tips. By segmenting your list, you can create several mini-campaigns with personalized offers. This, in turn, provides value for the recipient.

Final Notes

If you want your next campaign to fly, consider a more client-centric approach. Personalize your messages to ensure that they’re more valuable to the recipient. That’s one of the best ways to create an email protected from being marked as spam.  
Focus on creating top-notch content in each mail, and you’ll significantly increase the numbers of emails being read and shared.  

Views: 81

Tags: Email, Marketing, Optimization


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service