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Has your auto dealership website been repelling customers? Do you think your potential customers are not converting into leads after landing on your website? Luckily, there's a metric for measuring that.
This metric is known as the bounce rate.
The bounce rate of your website measures the percentage of people that land on your website and leave the page without interacting with it.
Despite the efforts you put in, it may turn out that visitors are still leaving the page. Some of them may never return.
A high bounce rate can be detrimental for a website. It could mean either of the following two things:
The user was overwhelmed with the difficulty level of the website and could not find his/her way through.
The user did not find what s/he was looking for on the page.
Reducing the bounce rate of your website would help in increasing the conversion rate.
While a high bounce rate can be quite disappointing, the good news is that it is indicative of the fact that a little tweak on your website can be of immense help.
Let's find out a few effective methods to reduce the bounce rate of your auto dealership website.
Quicken Loading Time
People expect websites to load quickly. In fact, a loading time of 3 seconds means 50% higher bounce rate and the conversion rate reduced by 22%.
Speed has become an important amenity with Google rolling out various updates. Therefore, speeding up your auto dealership website's loading time is vital.
The loading time may depend on the type of content you have used on your website. For example, heavy visual contents like videos can add to the loading time of your website. Therefore, it is important to use content that is necessary and eliminate the rest.
Another method to speed up your website is by using a Content Delivery Network (CDN).
CDN comprises a network of servers that are distributed geographically. These servers host the copies of a website's resources. As soon as a search is made, these servers deliver content based on the location of the user.
Compared to traditional networks, this eliminates delays in the transfer of content to the user, thus quickening loading time considerably.
Enhance the Readability of the Content
One of the major reasons why customers leave a website is because of issues with the readability of the content.
No one wants to read large chunks of text.
A lousy formatting can turn people away from a great content that you may have posted on your website. Even with an amazing offer on private number plates at the end, the large chunk of text preceding it may restrict the visitors to reach that far.
You can improve the readability by including enough bullet points, subheads, bold keywords and images.
You can make your content interactive by asking questions and allowing readers to participate in the conversation.
In addition to that, larger fonts, a good combination of colours, enough white spaces and proper organisation can draw customers to your website.
Make the Website Navigation Simpler
What would you do after you visited a website, found what you were looking for and read it? You would leave.
Your customers are doing the same.
What you need to ensure is that the page content leads them to another page and initiates a conversion. For this, you would need to engage a visitor beyond the first page.
You would need to create a website that is simple to navigate through and leads the user in the right direction.
Another simple method is to add call-to-actions that are large and visible to attract the user's attention.
Make Your Website Responsive
Did you know that number of mobile Internet users will rise to 63.4% by 2017?
This means, unless your website is mobile-friendly, you will be missing out on numerous possibilities of sales.
You would need to ensure that your website works flawlessly on a mobile device and does not take a lot of time to load.
While these methods will help in reducing the bounce rate of your website, it is important to keep track of the results and identify what works and what doesn't. It is wise to tweak the strategies accordingly to get the best results.