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Effective Marketing Techniques for Online Writers

If you find marketing a bit of a dark art, aren't good at it, or don't enjoy it, here are some tips to help you improve, and even enjoy, your marketing activities!

Marketing seems to scare some eBook writers they tend to either claim that they are not very good at it, or actively dislike it. Which is odd, because marketing an eBook is just about communication via the written word; writers like communication (and research, writing, etc.) and are naturally good at it!

According to writers with Your Homework Help services, marketing an eBook is simply determining the benefits of the eBook, and framing them as solutions to the problems posed by the potential readership. That ought to sound (or at least feel) very, very familiar.


Marketing is Just Research

When you started the eBook project, what was the first thing you did? If youre serious about making money through eBooks, youll remember that the first things you did were:

  • Researching a market niche;
  • Identifying the readers;
  • Establishing the solutions to the markets problems.

You already know the market, and have identified their issues. That's the research that enabled you to write the eBook. Now all you need to do is link the benefits of your product to the problems experienced by the market.

That may require a bit of extra research; but thats fine, because all eBook writers love a bit of research. Once you have the angle, the list of (for example) the top five problems experienced by the market, its time to frame the benefits as solutions.


Marketing is Just Writing

Writing for the purpose of marketing an eBook is a little different from the kind of writing you need to do to actually create the product itself. A good marketing plan will identify:

  • Article topics;
  • Blog topics;
  • Sales copy.

Articles tend to be one-shot solutions, with a teaser that invites the reader to at least explore your product further. Topics will come naturally from the content that you have already created they should be companion pieces.

Blog topics can be shorter and more informal than articles, but that doesnt mean that they should be of lesser use or quality. You still have to deliver value to the reader, after all, the blog has to help sell them on the idea that you know what you are talking about!

Finally, theres the actual sales copy. Now, this is what most people tend to think of when they think of marketing. Its only a part of the whole process, but it is probably the most important part articles and blogs are crafted to pull your potential customers to this sales page.

Again, though, its just writing, albeit in a more persuasive manner than you might feel comfortable with. However, read sales copy, and try to emulate the basic structure:

  • Lead with the main benefit (i.e. Who Else Wants to Earn A Million Dollars in 2013?)
  • Support the main benefit with bullet point lists of solutions to key problems;
  • End on a positive Call to Action.

There are entire products dedicated to helping you craft sales letters that can push your eBook product, but they tend to be aimed at people selling other peoples wares and who may have fewer core writing skills.

My advice go to ClickBank, read through the sales copy, and try to emulate the style and substance of the top sellers.


Marketing is Just Communicating

Finally, marketing is really just about telling everyone about your new eBook. Its your baby, and youre probably proud of it, so you should want to tell everyone about it anyway. There are three main ways to do this:

  • Social media (i.e. Twitter, Pinterest, etc.);
  • Forums and other points of interaction;
  • Actively answering questions from your target market (i.e. through Yahoo! Answers.)

In addition, you should remember to participate in discussions and comment threads started by your article readers, liberally linking out to articles that you have written on the topic that can help address their problems.

A final thought a lot of these marketing activities can be used to generate research material through the analysis of keywords and keyword trends.

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