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According to writers with Your Homework Help services, marketing an eBook is simply determining the benefits of the eBook, and framing them as solutions to the problems posed by the potential readership. That ought to sound (or at least feel) very, very familiar.
When you started the eBook project, what was the first thing you did? If youre serious about making money through eBooks, youll remember that the first things you did were:
You already know the market, and have identified their issues. That's the research that enabled you to write the eBook. Now all you need to do is link the benefits of your product to the problems experienced by the market.
That may require a bit of extra research; but thats fine, because all eBook writers love a bit of research. Once you have the angle, the list of (for example) the top five problems experienced by the market, its time to frame the benefits as solutions.
Writing for the purpose of marketing an eBook is a little different from the kind of writing you need to do to actually create the product itself. A good marketing plan will identify:
Articles tend to be one-shot solutions, with a teaser that invites the reader to at least explore your product further. Topics will come naturally from the content that you have already created they should be companion pieces.
Blog topics can be shorter and more informal than articles, but that doesnt mean that they should be of lesser use or quality. You still have to deliver value to the reader, after all, the blog has to help sell them on the idea that you know what you are talking about!
Finally, theres the actual sales copy. Now, this is what most people tend to think of when they think of marketing. Its only a part of the whole process, but it is probably the most important part articles and blogs are crafted to pull your potential customers to this sales page.
Again, though, its just writing, albeit in a more persuasive manner than you might feel comfortable with. However, read sales copy, and try to emulate the basic structure:
There are entire products dedicated to helping you craft sales letters that can push your eBook product, but they tend to be aimed at people selling other peoples wares and who may have fewer core writing skills.
My advice go to ClickBank, read through the sales copy, and try to emulate the style and substance of the top sellers.
Finally, marketing is really just about telling everyone about your new eBook. Its your baby, and youre probably proud of it, so you should want to tell everyone about it anyway. There are three main ways to do this:
In addition, you should remember to participate in discussions and comment threads started by your article readers, liberally linking out to articles that you have written on the topic that can help address their problems.
A final thought a lot of these marketing activities can be used to generate research material through the analysis of keywords and keyword trends.
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