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Edmunds: January Auto Sales Hit Winter Skids, SAAR Tracking 17.5M

Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.

The projected sales would be a small decrease from January 2015, but would still deliver a healthy SAAR to kick off the new year.

Additional details are contained within the Edmunds.com press release shown further below.

If any ADM Professionals have questions about the forecast, or if you'd just like to have a conversation with the Edmunds.com Director of Industry Analysis, Jessica Caldwell, please reach out to her by email at pr@edmunds.com or call her at 310-309-4900.
Best wishes for a prosperous 2016 from Aaron, Jeannine, Allie and the entire Edmunds.com PR Team!

Edmunds: January Auto Sales Hit Winter Skids, but Long-Term Outlook Still on Track...


SANTA MONICA, Calif. — January 28, 2016 — Edmunds.com, the premier destination for car shopping, forecasts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million. The projected sales will be a 30.2 percent decrease from December 2015, but only a 0.5 percent decrease from January 2015. 

“As expected, Winter Storm Jonas limited car sales from reaching their full potential, especially for import brands, which are traditionally popular in East Coast markets,” said Edmunds Director of Industry Analysis Jessica Caldwell. “But weather factors aside, this was still a pretty good month for car sales. The January sales rate typically falls on the low end of the curve every year, so if historic patterns hold we’re off to a healthy start for 2016.”


SALES VOLUME FORECAST, BY MANUFACTURER

Sales Volume

January 2016 Forecast

January 2015

December 2016

Change from January 2015

Change from December 2015

GM

204,068

202,786

290,230

0.6%

-29.7%

Ford

173,184

177,441

237,606

-2.4%

-27.1%

Toyota

163,643

169,194

238,350

-3.3%

-31.3%

Chrysler Group

150,474

145,007

217,527

3.8%

-30.8%

Nissan

105,635

104,107

139,300

1.5%

-24.2%

Honda

104,029

102,134

150,893

1.9%

-31.1%

Hyundai/Kia

78,087

82,804

117,749

-5.7%

-33.7%

VW/Audi

34,824

34,864

51,355

-0.1%

-32.2%

Industry

1,143,839

1,149,037

1,637,950

-0.5%

-30.2%

*NOTE: January 2016 had 24 selling days, January 2015 had 26 and December 2015 had 28.

 

Edmunds.com estimates that retail SAAR will come in at 14.1 million vehicles in January, with fleet transactions accounting for 19.5 percent of total sales. An estimated 3.05 million used cars will be sold in January, for a SAAR of 38.5 million (compared to 2.6 million – or a SAAR of 37.9 million – used car sales in December).

 

MARKET SHARE FORECAST, BY MANUFACTURER

Market Share

January 2016 Forecast

January 2015

December 2016

Change from January 2015

Change from December 2015

GM

17.8%

17.6%

17.7%

0.2%

0.1%

Ford

15.1%

15.4%

14.5%

-0.3%

0.6%

Toyota

14.3%

14.7%

14.6%

-0.4%

-0.2%

Chrysler Group

13.2%

12.6%

13.3%

0.5%

-0.1%

Nissan

9.2%

9.1%

8.5%

0.2%

0.7%

Honda

9.1%

8.9%

9.2%

0.2%

-0.1%

Hyundai/Kia

6.8%

7.2%

7.2%

-0.4%

-0.4%

VW/Audi

3.0%

3.0%

3.1%

0.0%

-0.1%

More insight into recent auto industry trends can be found in Edmunds.com’s Industry Center at http://www.edmunds.com/industry-center/

 

About Edmunds.com, Inc. 
Car shopping destination Edmunds.com serves nearly 20 million visitors each month. With Edmunds.com Price Promise®, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Shoppers can browse not only dealer inventory, but also vehicle reviews, shopping tips, photos, videos and feature stories on both Edmunds' wired site and on its acclaimed mobile apps.  Regarded as one of the best places to work in Southern California, Edmunds.com was also named one of “The World's Top 10 Most Innovative Companies of 2015 in Automotive” by Fast Company. Edmunds welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and help@edmunds.com, via text at ED411 and on Twitter and Facebook. The company is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich., but you can find Edmunds from anywhere on YouTubePinterestLinkedInInstagramGoogle+ and Flipboard.

Contact:
Aaron Lewis 
Edmunds.com Corporate Communications
www.Edmunds.com
Media Hotline: 310-309-4900
pr@edmunds.com

Logo - http://photos.prnewswire.com/prnh/20130612/MM31390LOGO

Views: 184

Tags: 17.5 Million, Auto Sales, Edmunds, January 2016, SAAR, Sales Report, Tracking

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