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The photo-sharing social media site Instagram is the best way for auto dealers to reach out to their prospective customers. You can simply show the high-definition visuals of your inventory to pique audience interest. It could be stunning photos and videos of the swanky cars. You can create excitement among online shoppers through your Instagram page about visiting your dealership by demonstrating the prospects of their purchase before they saunter into your showroom in-person.
These days, there is a demand for used cars as well. According to an article published on https://www.huffpost.com, customers looking for pre-owned vehicles search online for car sales, comparing vehicles, and analyzing the prices.
The experts in the industry often recommend car dealers tips to set up their Instagram profile in some super easy ways. Here they are:
Post content frequently to buy likes on Instagram
When you set up your car dealership account on Instagram, you would love to keep the page active and with loads of awesome content. Then, that does not imply that you keep posting every hour. You can post daily, one content per day or you can do so on the alternate days of the week.
Based on the findings of Social Buddy, a minimum of two Instagram posts daily is a good way to start. It will show your followers that you are active on social media and have not created an account just for the sake of it. Posting regularly will also make your content appear in the feeds more often. Post nothing but stunning images or videos of the cars on sale because there is zero-tolerance for poor-quality visuals on Instagram.
You also need to choose post timings carefully every day. You can publish one post in the morning and another in the evening. Do not forget to post in the morning because people in the US and other countries check their social media profiles first thing in the morning. Two Instagram posts spaced out this way will show up in the feeds. Then, do not spam your followers with multiple posts in a day.
Use trending hashtags
Though this tip may sound too obvious, it is not as simple as it sounds. Instagram users often check popular hashtags to figure out what is relevant and new. When people will see your posts with the trending hashtags, they would click on it. Using relevant hashtags will help you buy likes on Instagram in less time.
Though some people do not pay much heed to the relevance of a hashtag, others do not like it when you add hashtags that are not relevant to your business. If you would like to tweak a post or publish new content with a stunning photo to fit the relevant hashtags, you are free to do so.
The greatest mistake some brands do is post the same Instagram content repeatedly with different captions. Now, that will annoy your audience or followers because they like to see new, stunning, and fresh content on their respective feeds. Repeating things will not help you, and again, not every post needs to be a sales post either.
Many of your followers like interactive posts too. These posts are simple, creating much engagement, which is beneficial for your auto dealership. Did you know Instagram and other social media sites are using different types of algorithms? You might be wondering why. That is because when you have followers, who are not active on Instagram, these people cannot view your posts provided they search for your car dealership particularly.
In a simple interaction post, you can use a picture that says to drive in a new car or your experience of a long drive. Such content is a fun and simple way to show that your car dealership wants to build a business relationship with your targeted audience.
Display your car visuals in numerous ways
You want to post content daily, but then do not post the photos of your same inventory every day. It will bore your audience. You may end up losing followers, interaction, and probably prevent new people from following your Instagram page. You can post pictures of your cars on sale but such images will look just like an ad.
You need to post images or videos of your car with you taking a short drive with lush greenery on both sides of the road. Alternatively, you can show the inner space in a car, the luggage, and rear passenger space. You can also post content showing a swanky limousine at an event or car show. You need to be creative when posting content on Instagram. Use photos of different models of cars. You need to sell the experience of driving a car, not the vehicle.
Keep these tips in mind if you want to buy Instagram followers and build user engagement. Creativity, a solid social media strategy, and a moderate budget help you promote your vehicle showroom on Instagram.