Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Monday, October 18th, 2010
|2:00 pm||Onsite Registration|
|4:00 pm||Event Kickoff – Charlie Vogelheim
Charlie Vogelheim has been involved in the Automotive Industry for twenty-five years. In order to study trends, maintain contact with industry executives, and further product familiarity, he travels worldwide attending most International Motor Shows and Auto Industry Conventions. Charlie is often a featured speaker at automotive seminars, educational meetings and media interviews.
|4:10 pm||Jared Hamilton – The Dealership Innovation Cycle. Where should you be investing?
Too often dealers find themselves investing in new products or getting involved in tactics because of market hype and excitement, only to find the investment doesn’t yield the results they had hoped for. This session will talk about how to sort through all the “shiny object” clutter and invest with purpose for maximum results.
|4:40 pm||Fireside Chat with Brian Benstock of Paragon Honda|
|5:10 pm||Scott Monty – Strategic lessons from Ford’s rise to the top of the social media world.
At the helm of one of the world’s leaders in both the automotive and social media worlds, Scott Monty will share with us some of the inside decision making strategies he uses to determine where to invest in social media, how to determine its success, and how dealers can use these lessons to catapult their store to the top. This keynote will be packed full of real world examples of how Ford has used new media to propel them forward.
|6:00 pm||Networking Reception
Tuesday, October 19th, 2010
|8:30 am||Jeremiah Owyang – Dealers shouldn’t be involved in Social Media without a plan! Here is what your strategy should include.
Dealers shouldn’t jump into the social media space without a plan. In fact, savvy dealers and their technology partners should base their programs on business goals, from understanding customers, engaging in a dialog to attract customers, foster word of mouth, or to support customers in their lives. This presentation will give a pragmatic framework for action, as well as relevant case examples in the auto industry. Owyang will prepare dealers for the organizational shifts that must take place to successfully utilize the evolving web, providing actionable strategies to leverage social/new media in ways that are relevant to the dealership business, and realistic to implement. Open Q&A to follow
|9:30 am||Brian Pasch – Advanced SEO strategies: It’s not enough to be first, how to dominate the WHOLE space.
Brian will explain how should dealers be looking at their search marketing presence and what they need to do to dominate the organic listings for all the important keywords and in all the local markets that they wish to pull traffic from and push car deals into.
|10:30 am||Eric Miltsch – Location Based Services and other advanced social media tactics that drive physical traction from the virtual world.
Auction Direct is one of the fastest growing dealership groups in the nation and was recently awarded the prestigious “Independent Dealer of the Year” award. Much of their growth is attributed to their social media and advanced digital marketing strategies. Eric, who heads these initiatives for the Rochester based dealer group will demonstrate some of the tactics they are using to dominate their market.
|11:00 am||Grant Cardone – How has technology altered the role and skills needed in a world class sales team?
With all this talk on technology, its easy to forget that nothing happens unless the deal is closed. Grant will discuss how technology has changed the selling environment, and what are the core fundamental skills needed to develop in your team to maximize your success, regardless of the technology strategies you employ.
|4:30 pm||Dealer/Vendor Innovation Cup
Who has 2010’s best ideas and technologies? Watch as the most innovative products and best dealership strategies are presented to summit attendees, and are then judged and voted on by a panel of dealers. Each presenter has 5 minutes to wow the panel and attendees, and then must answer questions from the dealer judges. Awards will be presented to the top ranked innovators.
|6:00 pm||Cocktails & networking reception
Wednesday, October 20, 2010
|9:00 am||Dan Zarrella, award-winning social, search, and viral marketing scientist and author
Dan is an award-winning social, search, and viral marketing scientist and author of the O’Reilly Media book “The Social Media Marketing Book“. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices. Broadly quoted in today’s top media from The New York Times to TechCrunch, he was awarded Shorty and Semmy awards in 2009 for social media & viral marketing.
|9:45 am||Joel Ristuccia, Adjunct Professor, Management, Babson College
He is the Faculty Director of the NADA Dealer Executive Education Program operated jointly by the NADA and the Babson Executive Education Center. Mr. Ristuccia operates a private consulting practice focusing on education and training in innovation and associated organizational change. Before joining academia, Mr. Ristuccia owned and operated domestic and foreign automobile franchises in eastern Massachusetts, achieving sales leadership and serving on regional (Northeast) advertising and advisory boards.
|10:15 am||Dale Pollak, Chairman and Founder of vAuto
Drawing from 13 years of experience as a dealer principal and more than a decade as a successful high-technology executive, serving the automotive retail industry, Dale Pollak is a highly sought- after authority on maximizing profits from used vehicle operations. Pollak provides profound insight into the everyday challenges faced by today’s principals and managers. Recognized as a speaker who educates, challenges, and motivates his audience; he has presented innovative management disciplines at every major automotive industry event and has worked extensively with Dealer 20 Groups, Dealer Associations and large dealer enterprises across the country.
|10:45 am||Fireside Chat: Jared Hamilton interviews John Holt, SVP, ADP Digital Marketing Group
John Holt co-founded The Cobalt Group in 1995, based on his belief that the Internet would bring significant change to the way people advertised and bought and sold goods and services. Under Holt’s guidance, Cobalt has become a major partner to the North American automotive industry, providing marketing services to more than half the auto dealers in North America and nearly thirty automobile manufacturers. Holt has helped Cobalt raise more than $100 million from some of the world’s leading private equity firms, including Warburg Pincus, ABS Capital Partners, and Oak Investment Capital.
|11:30 am||Announcement of winners of the 2010 DrivingSales Innovation Cup|
|12:00 pm||Event Concludes|
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