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DrivingSales Executive Summit Agenda

Please note that this agenda is subject to slight adjustment and change. Thanks!
Event Host: Charlie Vogelheim

Monday, October 18th, 2010

2:00 pm Onsite Registration
4:00 pm Event Kickoff – Charlie Vogelheim

Charlie Vogelheim - DSESCharlie Vogelheim has been involved in the Automotive Industry for twenty-five years. In order to study trends, maintain contact with industry executives, and further product familiarity, he travels worldwide attending most International Motor Shows and Auto Industry Conventions. Charlie is often a featured speaker at automotive seminars, educational meetings and media interviews.

4:10 pm Jared Hamilton – The Dealership Innovation Cycle. Where should you be investing?

Jared HamiltonToo often dealers find themselves investing in new products or getting involved in tactics because of market hype and excitement, only to find the investment doesn’t yield the results they had hoped for. This session will talk about how to sort through all the “shiny object” clutter and invest with purpose for maximum results.

4:40 pm Fireside Chat with Brian Benstock of Paragon Honda

Brian Benstock - DSESSean Wolfington - DSESHow Paragon Honda became the number one Honda and Acura retailer in the world in under 12 months! Interview will be conducted by Sean Wolfington, chairman and CEO of The Wolfington Companies.

5:10 pm Scott Monty – Strategic lessons from Ford’s rise to the top of the social media world.

Scott MontyAt the helm of one of the world’s leaders in both the automotive and social media worlds, Scott Monty will share with us some of the inside decision making strategies he uses to determine where to invest in social media, how to determine its success, and how dealers can use these lessons to catapult their store to the top. This keynote will be packed full of real world examples of how Ford has used new media to propel them forward.

6:00 pm Networking Reception

Tuesday, October 19th, 2010

7:30 am Breakfast
8:30 am Jeremiah Owyang – Dealers shouldn’t be involved in Social Media without a plan! Here is what your strategy should include.

Jeremiah OwyangDealers shouldn’t jump into the social media space without a plan. In fact, savvy dealers and their technology partners should base their programs on business goals, from understanding customers, engaging in a dialog to attract customers, foster word of mouth, or to support customers in their lives. This presentation will give a pragmatic framework for action, as well as relevant case examples in the auto industry. Owyang will prepare dealers for the organizational shifts that must take place to successfully utilize the evolving web, providing actionable strategies to leverage social/new media in ways that are relevant to the dealership business, and realistic to implement. Open Q&A to follow

9:30 am Brian Pasch – Advanced SEO strategies: It’s not enough to be first, how to dominate the WHOLE space.

Brian PaschBrian will explain how should dealers be looking at their search marketing presence and what they need to do to dominate the organic listings for all the important keywords and in all the local markets that they wish to pull traffic from and push car deals into.

10:15 am Break
10:30 am Eric Miltsch – Location Based Services and other advanced social media tactics that drive physical traction from the virtual world.

Eric MiltschAuction Direct is one of the fastest growing dealership groups in the nation and was recently awarded the prestigious “Independent Dealer of the Year” award. Much of their growth is attributed to their social media and advanced digital marketing strategies. Eric, who heads these initiatives for the Rochester based dealer group will demonstrate some of the tactics they are using to dominate their market.

11:00 am Grant Cardone – How has technology altered the role and skills needed in a world class sales team?

Grant Cardone - DSESWith all this talk on technology, its easy to forget that nothing happens unless the deal is closed. Grant will discuss how technology has changed the selling environment, and what are the core fundamental skills needed to develop in your team to maximize your success, regardless of the technology strategies you employ.

11:30 am
Randy Powell - DSESBethany Johnson - DSESPeter Leavy - DSESRBM North Mercedes
How this Mercedes dealership committed 85% of their budget to digital and achieved tremendous results. Featuring Randy Powell, Bethany Johnson and Peter Leavy.
Kevin Root - DSESMike DeCecco - DSESFixed Ops Marketing in the digital and social world
How to rebuild your customer base and use service to sell more cars. Featuring Kevin Root and Mike DeCecco.
Dani Hart - DSESTimothy Martell - DSESJeff Cryder - DSESPohanka Auto Group, Albrecht Auto Group and Lebanon Ford Lincoln Mercury
Three dealerships with very different strategies – each with stellar results. Featuring Dani Hart, Timothy Martell and Jeff Cryder.
12:30 pm Lunch
1:30 pm
Justin Brun - DSESAndrew DiFeo - DSESTodd Smith - DSESHyundai of St Augustine and Acton Toyota
Using real time chat and the power of transparency to create big time profits. Featuring Justin Brun of Action Toyota, Andrew Difeo of Hyundai of St Augustine and Todd Smith.
Brian PaschSEO Training
How to DOMINATE page one of Google for your chosen keywords.Featuring Brian Pasch
Rebecca Chernek - DSESThe Evolving Finance Office
How transparency can increase ROI and CSI. Featuring Rebecca Chernek
2:15 pm Break
2:30 pm
Kirk Spencer - DSESRobert Acosta - DSESBurien Toyota and Rick Hendricks Toyota
Explore two dealerships who have cracked the accessory sales code and created HUGE increases in PVR. Featuring Kirk Spencer of Burien Toyota and Robert Acosta of Rick Hendricks Toyota.
Matt Murray - DSESPPC: Making the case in 2010
Matt will explore the impact of Google Instant on PPC as well as share data collected by to help illuminate the continued opportunity that exists in paid search. Featuring Matt Murray.
Rafi Hamid - DSESEnterprise Management
Who to hire and how to build your ultimate digital team. Featuring Rafi Hamid.
3:15 pm Break
3:30 pm
Cassie Broemmer - DSESJohn Velicsanyi - DSESJonathan Ord - DSESVanTuyl Automotive Group and Galpin Motors Inc.
Low Hanging Fruit: Maximizing the value of the customers you already have through proper database marketing. Featuring Cassie Broemmer of VanTuyl, John Velicsanyi of Galpin Motors Inc., and Jonathan Ord of Dealer Socket.
Russell Grant - DSESRichard Winch - DSESThe Current State of Reputation Management
Proven, crucial new ways to expand your dealership’s Online Reputation Management campaigns: from transforming your reviews into a powerful marketing/sales machine, to breaking out review management/gathering processes for service and parts, to tackling the growing issue of online search ‘piracy,’ to stopping those lead-gathering para-sites from stealing your trademarked name, rightful search turf and leads. Featuring Russell Grant and Richard Winch
4:15 pm Break
4:30 pm Dealer/Vendor Innovation Cup

Who has 2010’s best ideas and technologies? Watch as the most innovative products and best dealership strategies are presented to summit attendees, and are then judged and voted on by a panel of dealers. Each presenter has 5 minutes to wow the panel and attendees, and then must answer questions from the dealer judges. Awards will be presented to the top ranked innovators.

6:00 pm Cocktails & networking reception

Wednesday, October 20, 2010

8:00 am Breakfast
9:00 am Dan Zarrella, award-winning social, search, and viral marketing scientist and author

Dan ZarrellaDan is an award-winning social, search, and viral marketing scientist and author of the O’Reilly Media book “The Social Media Marketing Book“. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices. Broadly quoted in today’s top media from The New York Times to TechCrunch, he was awarded Shorty and Semmy awards in 2009 for social media & viral marketing.

9:45 am Joel Ristuccia, Adjunct Professor, Management, Babson College

Joel Ristuccia - DSESHe is the Faculty Director of the NADA Dealer Executive Education Program operated jointly by the NADA and the Babson Executive Education Center. Mr. Ristuccia operates a private consulting practice focusing on education and training in innovation and associated organizational change. Before joining academia, Mr. Ristuccia owned and operated domestic and foreign automobile franchises in eastern Massachusetts, achieving sales leadership and serving on regional (Northeast) advertising and advisory boards.

10:15 am Dale Pollak, Chairman and Founder of vAuto

Dale Pollak - DSESDrawing from 13 years of experience as a dealer principal and more than a decade as a successful high-technology executive, serving the automotive retail industry, Dale Pollak is a highly sought- after authority on maximizing profits from used vehicle operations. Pollak provides profound insight into the everyday challenges faced by today’s principals and managers. Recognized as a speaker who educates, challenges, and motivates his audience; he has presented innovative management disciplines at every major automotive industry event and has worked extensively with Dealer 20 Groups, Dealer Associations and large dealer enterprises across the country.

10:45 am Fireside Chat: Jared Hamilton interviews John Holt, SVP, ADP Digital Marketing Group

John Holt - DSESJohn Holt co-founded The Cobalt Group in 1995, based on his belief that the Internet would bring significant change to the way people advertised and bought and sold goods and services. Under Holt’s guidance, Cobalt has become a major partner to the North American automotive industry, providing marketing services to more than half the auto dealers in North America and nearly thirty automobile manufacturers. Holt has helped Cobalt raise more than $100 million from some of the world’s leading private equity firms, including Warburg Pincus, ABS Capital Partners, and Oak Investment Capital.

11:15 am Break
11:30 am Announcement of winners of the 2010 DrivingSales Innovation Cup
12:00 pm Event Concludes

Views: 109

Tags: Agenda, DrivingSales, Executive, Summit


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