One of the things that we learned at the Driving Sales Executive Summit in Las Vegas this month was that good automotive SEO has one primary way of getting done. Despite the desire for Brian Pasch, Paul Rushing, and JD Rucker to get into a heated debate with battle axes and crossbows, the discussion with the three of us on stage was, for all intents and purposes, tame.
The reason for this is simple. There's a right way and many wrong ways to do automotive SEO. There might be slight variations and opinions, but in the end it comes down to quality content and quality inbound links. There are other factors, but the three of us were in agreement that automotive SEO is a simple formula:
Content + Inbound Links = Better Rankings.
Here is a teaser video with the first 5 minutes from the discussion. Despite the desires of the crowd to see modern warfare portrayed between the three of us, it turned out to simply be a good, informative session.
Thanks to those who watched, and thanks to Paul and Brian for keeping it all clean!
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