Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
It's amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.
I made a video to help car dealers understand that good Automotive SEO strategies are compliant and effective. If you have any doubt, I'll give you a few recent search marketing goals that I implemented.Please focus on good content on your website, blogs, and microsites. If you have not seen the new AAN Content Syndication Dashboard, get a demo. Dealers need an authentic content generation and syndication strategy.
Automotive SEO is just a part of an overall effective digital marketing strategy; it is not the holy grail. Just don't run from SEO investments because a few bad apples got the media to pay attention to digital marketing strategies!