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Don't drive your self-hosted chat off a cliff - three tips for live chat success

Live chat software and managed chat services on dealership websites aren't new, but making it work well in-house is still a challenge for many dealers. Sometimes it can seem easier to drive off a cliff or walk through a minefield than to make it work. There are dozens of ways for it to crash and burn, but these three tips will help point you and your staff in the right direction:

  • Respond quickly - if you can't reply to chat requests within 5-10 seconds, your prospect is likely to move on
  • Greet your customer - a 'proactive' invite is critical for success. Be sure it is on the landing page and ensure a chat link is always available
  • Go mobile - for some stores,  more than half their website visitors are using mobile devices

As in any marketing or internet venture, being part of a winning team is paramount. If you find the right company to put in the passenger seat of your live chat journey, you can position your dealership to experience more sales leads and increased car sales.

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Tom LaPointe CarChat24  Interactive Media Manager / Industry Analyst

www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Hosted or In-House Options – FREE web chat software 727-638-0195

Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He began working with the internet building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to web development and viral marketing.

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Tags: CarChat24, chat, chat software, dealer chat, live chat, self-managed chat

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Comment by Big Tom LaPointe on March 19, 2014 at 9:21pm

Thanks Louie!

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