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Dealer Management Systems: Dominion DMX News and Information

Dominion DMX Dealer Management System News and Information:

With Dominion Dealer Solutions putting together a credible offering in the way of Dealer Management Systems (DMS) American Car Dealers now have more choices.  Although there have been numerous start-up attempts at penetrating the lucrative Automotive DMS business, many of which have failed, the new Dominion DMX suite of dealer management solutions may provide both a product and a company to back it up that dealers will feel more confident when considering alternatives during their next DMS contract renewal cycle.

 

Automotive News published an article on Sunday December 2, 2012 about the new Dominion DMX announcement as follows:

Dealers Get New Management System Option

Dominion-Microsoft product battles giants ADP, Reynolds

- Automotive News - December 2, 2012

Dominion Dealer Solutions, a major dealership software company, is launching a dealership management system to challenge heavyweights ADP Dealer Services and Reynolds and Reynolds.

 

The product, built on Microsoft's newest business and accounting platform, is the first significant new DMS offering in more than a decade. The venture was unveiled Sunday.

But the partnership faces a daunting challenge making inroads against Reynolds and ADP, which have rolled out new products in recent months and hold dealerships tight with long-term contracts.

DMS is the main operating software for dealerships, helping to manage everything from payroll and accounting to inventory and desking, which itemizes the costs of vehicle deals.

Microsoft, which provided the underlying Dynamics AX Windows-based software for the new product, independently tried to enter the DMS business around 2006. That development never took off, though, said David Graff, Microsoft director, U.S. manufacturing industry. "We kind of got ahead of ourselves," he said.

The new suite of software, called Dominion DMX, will host data off-site -- in the cloud -- which should save dealerships computer-maintenance money and hassle.

Dominion DMX will be priced similarly to products offered by ADP and Reynolds, said John Reed, vice president of Dominion DMS, a new Dominion unit.

ADP and Reynolds often charge more than $5,000 monthly per store in service fees.

Reed, 47, is a former Microsoft director of automotive retail who participated in the company's canceled DMS program.

He said Dominion's new DMS will have its own dedicated sales force. Microsoft, which will receive user licensing fees from the partnership, also intends to show it at industry events and through other marketing channels, Graff said.

Dominion, with annual sales of more than $100 million, has been a longtime vendor to dealers for Web sites, customer-retention software and digital marketing services. It sells to about 11,000 dealerships.

Dominion President Robert Berndt said, "We see this becoming one of our core products."

But the new product faces a battle against ADP and Reynolds, Berndt acknowledges.

ADP and Reynolds each hold about a 40 percent DMS share of the nation's nearly 18,000 new-vehicle dealers. Moreover, various small DMS vendors aggressively seek new customers, often with low prices, including DealerTrack, Auto/Mate Dealership Systems, AutoSoft Dealership Management System and Quorum Dealer Management Systems.

Switching DMS vendors disrupts operations as employees learn the new system, said Paul Gillrie, vice president of Paul Gillrie Institute, which helps dealers negotiate with software vendors.

"The learning curve is about nine months. That's when employees stop complaining about the new system," said Gillrie, who is based in Tampa, Fla.

Other barriers to entry include long dealer contracts of five years or more and the complexity required to integrate a vendor's software with auto manufacturers' computer systems, Gillrie said. That integration is needed for vehicle orders and for factories to track inventories, parts, incentives and other business dealings.

Gillrie added that DMS vendors are selling into a market that has shrunk from about 22,000 franchises to 18,000 today.

Dominion's Berndt said the new partnership expects a deliberate launch.

Dominion is piloting the system at a dealership in January, he said. And it will make a major promotional push of the new product at the National Automobile Dealers Association annual convention in Orlando in February.

Berndt said 2013 will be a ramp-up year with many more installations expected in 2014. He declined to predict how many dealers would buy the product over the next two years.

Dominion started working on a DMS with Microsoft about 18 months ago, said Morgan Wheaton, Microsoft dynamics director, global partners. The platform used for the DMS, Microsoft Dynamics AX, is a comprehensive suite of accounting, inventory and customer-retention tools. Dominion then customized the software for dealerships and supplemented it with functions such as desking, finance and insurance, service management and parts inventory.

Because the new DMS is built on a Microsoft platform, it will fit easily with other Microsoft products used at dealerships, including e-mail and linking phones with data bases, known as telephony, Berndt said.

The new system also will be enabled for mobile use, allowing salespeople and managers to access data from outside the store.

Dominion prepared for the Microsoft venture with the August 2011 acquisition of a small DMS vendor in Alabama, Automotive Computer Services.

The company, which was absorbed by Dominion, has 400 dealerships as customers, including 100 General Motors dealerships.

Reed said Automotive Computer Services gave Dominion the expertise to work with Microsoft -- it uses a Microsoft Windows format -- and it has integrations with virtually all auto manufacturers operating in the United States and Canada, except Volkswagen.

Dominion plans to continue offering to dealers the software of Automotive Computer Services, known as Dominion Access, even when Dominion DMX rolls out, Reed said.

Dominion Access, with fewer capabilities than Dominion DMX, costs much less at about $1,500 to $2,000 monthly per store in service fees. Reed said it still has a market among smaller stores and dealers looking for a basic system. 

 

You can reach David Barkholz at dbarkholz@crain.com. -- Follow David on Twitter and

Read more at the source: http://www.autonews.com/

 


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From the New York Herald Online:

Dominion Dealer Solutions and Microsoft Establish Strategic Relationship for Next-Generation Dealer Management System

New DMS based on Microsoft Dynamics AX to drive enhanced customer experience and operational efficiency for automotive dealers and manufacturers

 

NORFOLK, VA.— Dominion Dealer Solutions and Microsoft have established a strategic relationship to collaborate and create a next-generation Dealer Management System (DMS) based on Microsoft Dynamics AX. The two companies are combining the powerful foundation of Microsoft Dynamics AX with Dominion Dealer Solutions’ extensive automotive retail expertise and assets into an industry leading solution that will enable automotive dealers and manufacturers to enhance customer experience, increase revenue and profit and drive operational efficiencies. The solution will utilize Microsoft Dynamics AX, along with Microsoft server solutions and tools and the Windows Azure platform to take advantage of the efficiencies and flexibility offered by Microsoft’s public cloud offerings.

“Our strategy with Microsoft Dynamics AX is to provide a robust platform for game-changing solutions like the new Dealer Management System from Dominion,” said Christian Pedersen, General Manager of Microsoft Dynamics AX. “The power and flexibility of Microsoft Dynamics AX enables partners like Dominion to rapidly and cost-effectively develop line-of-business solutions that drive accelerated business value for their customers.”

 

“Combining Dominion's experience crafted through relationships with over 11,000 rooftops and Microsoft's technology will result in a tremendous, forward-looking Dealer Management System,” said Robert Berndt, President of Dominion Dealer Solutions. “The automotive DMS market has been dominated by large, legacy systems that severely limit the ability of dealers and manufacturers to meet customers' expectations and differentiate themselves from their competition. Our relationship with Microsoft gives us the capability to meet the needs of the market, and more, on day one. Dealers who use our DMS will experience flexibility they never dreamed possible, and they will be positioned for the future of automotive retailing.”

The relationship between Microsoft and Dominion is part of Microsoft Business Solutions’ strategic Global Independent Solutions Vendor (ISV) program, resulting in collaboration in R&D, marketing and sales. Dominion selected Microsoft Dynamics AX as the platform for the DMS, which offers the combination of industry leading ERP capabilities required for a DMS, along with rich integration and custom development capabilities that are ideal for a meeting the dynamic needs of a rapidly evolving retail market.

“We are excited to welcome Dominion as a member of the Global ISV program,” stated Doug Kennedy, Vice President of Partners for Microsoft Dynamics. “Their long history of delivering value for their customers aligns directly with our goals for the initiative.”

The new dealer management system will be initially rolled out to new vehicle dealerships in the United States, starting in Q1 2013.

 

About Microsoft Dynamics

Microsoft Dynamics solutions empower your people to be more productive and your systems to last longer and scale as your organization grows, while enabling you to derive the insights necessary to respond quickly in an ever-changing world.

 

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

 

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. For more information, visit our website, like us on Facebook,Pinterest or YouTube, or follow us on Twitter.

 

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information, visit DominionEnterprises.com

 

Media Contact:

Dominion Dealer Solutions

Peyton Hoffman

Media & Industry Relations

757-351-7271 (office)

757-748-4533 (cell)

Peyton.hoffman@drivedominion.com

 

From the Drive Dominion Blog:

Introducing Dominion DMS

Dealer Management System (DMS) solutions provide the core technology infrastructure for every dealership. As the retail landscape has evolved, DMS products and providers need to evolve as well.

To embrace this opportunity, we have acquired Automotive Computer Services (ACS), including their current ACCESS product and their deep DMS expertise, augmented our team, and partnered with Microsoft to develop, market and sell a next generation DMS, Dominion DMX. Together with the Dominion Dealer Solutions family of solutions and services, we now offer full, end-to-end solutions for your dealership.

Our new DMS business will be known as Dominion DMS. It has two DMS products: the existing ACCESS DMS product (now Dominion ACCESS) and DominionDMX, the new product based on Microsoft Dynamics AX.

With our entry into the DMS space, Dominion wanted to celebrate its addition with a new icon. If you notice, each of our icons represents our former business units: 

  • Blue for Customer Solutions – formerly Autobase, AutoRevenue and AVV
  • Orange for Website and Marketing Solutions - formerly Dealerskins & XIGroup
  • Red for Inventory Solutions – represented by Dealer Specialties & Cross-Sell. 

Our new icon is green and features a stylized ”x.” The green is a nod to the former ACS ACCESS brand, and the “x” symbolizes innovation. The “DMX” suffix of our new product, DominionDMX, represents a departure from existing DMS solutions. It signals that our new product not only supports today’s technology but also redefines ‘DMS’ as the basis for current and future innovation. 

In the months to come, you will learn more about our DMS product line. For now, you can visit drivedominion.com/dms for more information.

 

Source: http://www.drivedominion.com/introducingdominiondms.blog

 

From the PRweb Press Release:

Dominion Dealer Solutions and Microsoft Establish Strategic Relationship for Next- Generation Dealer Management System

New DMS based on Microsoft Dynamics AX to drive enhanced customer experience and operational efficiency for automotive dealers and manufacturers.

Norfolk, VA (PRWEB) December 03, 2012

Dominion Dealer Solutions and Microsoft have established a strategic relationship to collaborate and create a next-generation Dealer Management System (DMS) based on Microsoft Dynamics AX. The two companies are combining the powerful foundation of Microsoft Dynamics AX with Dominion Dealer Solutions’ extensive automotive retail expertise and assets into an industry leading solution that will enable automotive dealers and manufacturers to enhance customer experience, increase revenue and profit and drive operational efficiencies. The solution will utilize Microsoft Dynamics AX, along with Microsoft server solutions and tools and the Windows Azure platform to take advantage of the efficiencies and flexibility offered by Microsoft’s public cloud offerings.

 

“Our strategy with Microsoft Dynamics AX is to provide a robust platform for game-changing solutions like the new Dealer Management System from Dominion,” said Christian Pedersen, General Manager of Microsoft Dynamics AX. “The power and flexibility of Microsoft Dynamics AX enables partners like Dominion to rapidly and cost-effectively develop line-of-business solutions that drive accelerated business value for their customers.”

 

“Combining Dominion's experience crafted through relationships with over 11,000 rooftops and Microsoft's technology will result in a tremendous, forward-looking Dealer Management System,” said Robert Berndt, President of Dominion Dealer Solutions. “The automotive DMS market has been dominated by large, legacy systems that severely limit the ability of dealers and manufacturers to meet customers' expectations and differentiate themselves from their competition. Our relationship with Microsoft gives us the capability to meet the needs of the market, and more, on day one. Dealers who use our DMS will experience flexibility they never dreamed possible, and they will be positioned for the future of automotive retailing."

 

The relationship between Microsoft and Dominion is part of Microsoft Business Solutions’ strategic Global Independent Solutions Vendor (ISV) program, resulting in collaboration in R&D, marketing and sales. Dominion selected Microsoft Dynamics AX as the platform for the DMS, which offers the combination of industry leading ERP capabilities required for a DMS, along with rich integration and custom development capabilities that are ideal for a meeting the dynamic needs of a rapidly evolving retail market.

 

“We are excited to welcome Dominion as a member of the Global ISV program,” stated Doug Kennedy, Vice President of Partners for Microsoft Dynamics. “Their long history of delivering value for their customers aligns directly with our goals for the initiative.”

 

The new dealer management system will be initially rolled out to new vehicle dealerships in the United States, starting in Q1 2013.

 

About Microsoft Dynamics

Microsoft Dynamics solutions empower your people to be more productive and your systems to last longer and scale as your organization grows, while enabling you to derive the insights necessary to respond quickly in an ever-changing world.

 

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

 

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

 

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information, visit DominionEnterprises.com.

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Views: 1405

Tags: DMS, Dealer Management System, Dominion, Dominion DMX, News and Information, press release

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Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

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Comment by Ralph Paglia on December 10, 2012 at 3:38am

Brian, I admire and respect your curiosity... I have never had any cross words or disputes with Kevin in the past (that I can recall) and I even checked his profile and was surprised to see he was one of the first members to sign up for ADM almost 5 years ago! I have no idea why he reacted so harshly... However, what i have seen a couple of times is where a person gets very angry at what a particular blogger is posting, but never comments or responds, then one day there is a blog post that acts like the "last straw that broke the camel's back" and that person who has been getting angrier and angrier for many months, or even years, finally lashes out with a comment based text assault that is disproportionate in nature to the article being commented on.  I am not saying that is what happened with Kevin, but when I took a look at his profile and realized the guy is a business owner and seems to have been successful with his company, it caused me to take a look at what i wrote and ask myself if my opinion, or pride was worth getting anyone with that much credibility that angry... In this particular case I decided it was not.

Comment by Brian Bennington on December 10, 2012 at 12:51am

Hey Ralph, Luckily I archived a copy of your original John Reed post and reread it after reading your reply to me on this post. Really, it's quite a turnaround. As I'm new to ADM and am still trying to understand agendas, I'm curious why Kevin McMillen reacted so harshly. Do you have an ongoing thing with him, or was it just this particular post? And, thanks for trying to arrest my curiosity about your "reversal."  (Are you sure they didn't "get to you"?–just kidding!)

Comment by Keith Shetterly on December 9, 2012 at 9:31pm

Well said, Ralph.

Comment by Ralph Paglia on December 9, 2012 at 9:24pm

Brian Bennington - I have published many articles that were critical of various companies and people who are in high profile leadership positions... In my opinion, anyone who is the subject of a press release is fair game for comments about their history and public statements they have made in the past.  However, I would never call out by name somebody who has not entered the auto industry's "public domain" as the leader identified by a company to be their front man to the trade.  

I apologize for offending Mr. John Reed and it was mean spirited of me to showcase his career moves and previous statements made to the auto industry when combined with the commentary I wrote.  

Please note: I was VERY complimentary to Dominion Dealer Solutions in that artiucle and my criticism was primarily directed towards the career moves and public statements made by John Reed before he went to work for Dominion. 

With that said, I would also like to point out that calling somebody a "Bad Penny" is about the nicest insult I have ever served up when criticizing an auto industry executive!

I received some very harsh criticism from Kevin McMillen, more of a personal attack than any other comments ever posted about anything I have published in the past... His personal attacks against me went far beyond the comments posted on ADM. 

Since I was the author who wrote the article, and it is self published, I felt the choice was smarter to take it offline, rather than draw so much attention to something that was perceived far more negatively than I ever intended.  

Every once in awhile I stir up a hornet's nest and then when the bees are stinging me I cannot help but remember what my mom (Patricia Ann Salmi from Leominster, MA) used to say to me... quite frequently;

"Ralphie, if you don't have something nice to say about somebody, then don't say anything about them at all."

Smart woman, that mother of mine... May she rest in peace, and may I learn to take her guidance to heart a little more in the future.

Comment by Brian Bennington on December 9, 2012 at 4:40pm

OK Ralph, what happened?  All comments about it, as well as the entire "John Reed" posting, have disappeared. And now you have this "advertisement" for Dominion? Please understand there are no negative opinions or views about it, as I like people to get along, but I'd love to know what the real story is, and I'd bet I'm not the only one....    

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