Automotive Marketing Professional Community for Car Dealers and their Managers
The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG Spotlight Award winners even more challenging.
This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.
Dealers looking to engage with smartphone users are advised to jumpstart their research on customized automotive mobile applications.
Dealers looking to increase retention post sale, which Google refers to as the Second Moment of Truth (SMOT), will find this new Dominion mobile app a perfect opportunity to increase brand loyalty and bi-directional communication with owners.
Dealers who ignore mobile users do so at their own peril. Google Analytics for thousands of dealers across the United States and Canada are showing significant increases in visitor traffic from smartphone.
Glen Garvin, Group General Manager at Dominion Dealer Solutions, demonstrated the Be Back app at the NADA Convention and here is a summary of the benefits from this powerful dealer branded mobile application:
Dealers looking to engage consumers who choose to use their mobile device as the primary source of communications will be best served by getting a demonstration on the Dominion Be Back mobile app.