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Businesses are always trying to come up with ways to boast their Facebook Reach. You post plenty of informative and eye-capturing content to Facebook, you have strategized numerous times, obsessively reviewed insights, and even tried your hand at Facebook Ads and Promoted Posts, but no matter your efforts, they still have not paid off.
If you are a business owner or work at a company who has tried making an online presence using Facebook Pages, all of this must sound undoubtedly familiar to you.
There is a high probability that if you are reading this, you have had your fair share of trials and tribulations in trying to make Facebook work for your business, but it does not mean it cannot work.
Facebook is a great place to connect with people, potential buyers and loyal customers; we have seen it happen with other companies, repeatedly. However, you must determine one factor before your business can also reach its audience: Does your Facebook Reach have a purpose?
Deciding on what your company wants to do with its Facebook Page is highly important in determining the audience you will create for your page and your Facebook Reach.
Here are some questions to ask yourself about your business:
Are you looking for a Facebook audience that could potentially buy what you are selling? If yes, then you should be targeting local people, using a local strategy to reach out to those in your local area. Local people are the ones who can be turned into real buyers.
Are you trying to create brand awareness? If yes, then you should be targeting a larger group of people that are interested in what your brand is about and has to offer.
Are you a niche company? If yes, then target those who also like what you provide.
Of course, these are just a few of the questions you can ask, but they all have the same idea in mind, a purpose.
Once you have established your company’s purpose and have realized the audience you want to target. Now it is time to reach them. Make your Facebook strategy dedicated to your Facebook Reach by sharing content, i.e. – text, photos, and questions, to your Facebook that solely has the purpose of who you are trying to reach in mind.
The people you target are the people you will reach. Make sure your Business knows its purpose in order to reach the right people for your company.
Original post, Does your Facebook Reach have a purpose?, appeared on Automotivated.