ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
You are not alone if your are thinking something along the lines of, “I already have a website, do I really need a mobile website?” This is a natural reaction on many levels. The simple and fast answer to this question is, “Yes, you do need a mobile website and you need it badly.” In this article, we will look at the reasons that you need a mobile website and why you should immediately begin taking steps to create one for your visitors.
Smartphones are Here to Stay
There is one overarching fact that you must know and it is what fuels your need for a mobile website for your dealership; people are using mobile devices constantly. For an increasing number of people, mobile devices are the way they interact with the internet. Younger people use mobile devices constantly, and they are likely to continue doing so in the future. Let’s take a look at why this isn’t just a temporary trend.
Mobile devices are equipped with extra functionality, such as GPS, which serves to make them invaluable to many users. Secondly, the computing power in mobile computers is impressive and up to most tasks. Dual core and even quad core mobile devices are now available and widely used. Chip manufacturers will soon dramatically increase the power of mobile computers while simultaneously dropping their power consumption. Phrased another way, mobile devices from cell phones to tablet computers are here to stay and they make up a large percentage of how people interact with the internet. Many people split their internet time between many devices. This means you need your dealership's website to function on both traditional computers as well as mobile devices.
Don't Fall Behind Your Competition
Just as having a website, a blog and effective search engine optimization are all key tools vital to the success of your dealership, having a mobile website that is easily navigated is yet another way to keep pace, stay ahead or vastly outstrip your competition!
It it vital to remember that people do research about their purchases on a wide range of internet connected devices. This means it is a certainty that prospective car buyers will be evaluating your dealership from a mobile device. If you don’t have a mobile website, then you run the serious, and unacceptable, risk of them migrating to a competitor that does offer a mobile device friendly website.
Effective and lasting branding is a multifaceted process, and that means adapting to new communication platforms and modes when they arrive. A failure to do so can serve to make your dealership come across as being dated or one step behind the times. This will do little to instill confidence and convert web visitors into new customers.