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Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors. Here is an example of how this is displayed in Google Analytics.
For some dealers their mobile traffic exceeds 20% so I was thinking about the CRM processes that are in place at dealership across the nation. Are dealer websites tagging mobile visitors and passing that data to our CRM systems?
The reason I ask is because would you agree that if a lead was submitted from a mobile user, that our email responses should be tailored to a mobile device?
As I have been working alongside Marc McGurren and the PCG Consulting team, it is eye opening to see the variety of auto responders and email templates. Some are very long and some are crisp and precise.
With this in mind, I suggest that you submit a lead on your website and read the email from your smartphone and ask yourself if your response format is "mobile" friendly.
Did you emails pass the mobile test?
Is it time that our website and CRM partners make sure that rules are setup to distinguish leads based on the device and operating system?
What do you think?