Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
In this infographic, you’ll learn if your website’s appearance really does matter.
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Don't think your website appearance matters? It does!
50 seconds - The amount of time it takes for a person to judge your website's appearance and make a sub-conscious decision to trust or not trust your website and the entire business organization as a whole.
Halo effect - Users search for confirming evidence and ignore evidence contrary to their initial impression. People want to be right and tend to look for information that confirms, rather than denies, their initial thought.
Clean Design - Websites employing clean and professional designs can help invoke the halo effect with its users by creating a positive first impression that causes potential negatives on the website to be overlooked.