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Do You Understand Search Algorithms?


Google and Bing are constantly fine-tuning their search engine algorithms to provide better results for users. With all the recent changes in search, it's easy to get confused on how search engines work, and how businesses should be using them to get the best results from their search campaigns.

On this episode of Think Tank Tuesday, Paul explains how you can take advantage of search in your marketing strategies. Learn what algorithms are, how they work, and what you should know before starting your own search campaigns.

Views: 79

Tags: advertising, marketing, partners, paul, potratz, strategy, tank, think, tips, tuesday

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Comment by Alexander Lau on May 30, 2014 at 11:26am

I'm not sure what you mean Manny. Nearly 20% of SEO is Web Visibility on Local Listings, and what we call Brand Analytics. Just use Yext or the like. Cheap and it will do wonders. I can give you a score of anyone's web visibility with one click of a button, through our own proprietary scoring system.

Comment by Manny Luna on May 30, 2014 at 10:27am

But this helps the end user Alex:) 

It's a directory of all the CarMax's in TX! 

Comment by Alexander Lau on May 30, 2014 at 10:21am

That's what I meant by "fraudulent."

Comment by Manny Luna on May 30, 2014 at 10:20am

 Google's goal is to confuse search engine optimization (SEO) efforts and to uncover aggressive SEO techniques through delaying, or obfuscating results from SEO changes being made.

Yes we are on the same page now Alexander Lau!

Lets kick it!

CarMax Of Katy

Ha ha 

Comment by Alexander Lau on May 30, 2014 at 10:02am
  1. What does Google want? They want relevant, real content on the internet that people want to read and tell other people about. If Google doesn’t bring you the most relevant content when you search, they aren’t doing their job. So by definition, even the word Search Engine Optimization (SEO) means to “game” the Google search engines (and others) to get your valuable content ranked higher than it would be if left alone to the forces of the Web. The bottom line is that all external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search.
  2. SEO of any kind is pursued by gaming the system. There is nothing “natural” about any form of SEO. The fundamental concept of SEO is exploiting a flaw in a search engine’s ranking algorithm. The difference between white and black hat tactics is merely a function of where Google decides to draw a line, and this line is at least somewhat arbitrary. Google's goal is to confuse search engine optimization (SEO) efforts and to uncover aggressive SEO techniques through delaying, or obfuscating results from SEO changes being made.
Comment by Manny Luna on May 30, 2014 at 9:52am
~fraudulent.  "WT?" ~ Now I don't agree with both of you! 
Comment by Alexander Lau on May 30, 2014 at 6:13am

Not impossible, however, SEO by nature is fraudulent. 

Comment by Manny Luna on May 30, 2014 at 3:13am

 Impossible to keep up with all the Google Algorithms changes and dominate organic search?

Alexander Lau????

Yes or no?

Comment by Alexander Lau on May 28, 2014 at 11:51am

Yes, I understand them. Hey, you asked.

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