Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Do you have a 5 Star Rating?
The most important review site on the web? The one that the last Bad review was left on! That statement puts value in EVERY review site on the web. The most powerful review sites would be the ones served on Google’s Maps Page for you business.
With Google rolling out new algorithms for serving up business review sites, I looked at about 50 dealers Google Maps Pages across the US to see who they were serving up. This was not scientific, I did not keep count. BUT these review sites seem to appear on Googles Business Maps Pages in this order of frequency:
Google Local Business Listings
Insider Pages
Citysearch
Edmunds
Yelp!
Yahoo! Local Listings
Judys Book
Other reviews sites I am aware of that show up in search on dealers name are:
MyDalerreport.com
Autotropolis
BBB.Org
YellowPages
It appears in Canada they are NOT serving reviews yet.
So my questions are;
1. Are there any other big players out there?
2. Anyone know the terms of agreement of these sites?
3. Which sites ALLOW multiple reviews from an IP Address? So We CAN walk the customer to a dealership computer to leave a review for the business?
4. Anybody out there have customers leave a reviews from the showroom? If so what sites do yopu use?
I am in no way looking to work around the terms of agreements of any review site. If they allow you to do in-house reviews, EVERY store should have 20 positives reviews on that site in 1 week easy/peasy.
What are your thoughts? Best practices?
Comment
-
Comment by Ralph Paglia on December 20, 2010 at 2:48pm -
I explore this topic a lot further in regards to which sites work the best for dealers, and inserted a clip from Checkered Flag Automotive at http://www.automotivedigitalmarketing.com/profiles/blogs/dealership... . I also want to say that I like Merchant Circle and Insider Pages as well, but from what I have seen, neither has had the impact, nor provided dealers with the tools, credibility and SEO benefits that the ten I listed seem to have.
-
Comment by Lindsay Lavery on December 20, 2010 at 2:39pm -
Thanks Ralph for the info! Good to know about Yelp. I knew of Presto Reviews but wasn't sure who/if anyone else in the dealership.
-
Comment by Ralph Paglia on December 20, 2010 at 12:41pm
-
Lindsay - The only provider that allows dealership reviews to be executed by consumers while they are at the dealership (that I know of) is Presto Reviews. They have built their entire model around dealers encouraging customers to post reviews while at the dealership and providing them with work stations to do so... The other nine sites that i listed each forbid reviews from being posted at the place of business. Yelp goes so far as to recommend that dealers DO NOT ask customers to post reviews and even when a customer posts the review on a mobile device, will not let that review go live until the customer has resubmitted their review from a PC located at work or home...
-
Comment by Lindsay Lavery on December 20, 2010 at 12:26pm
-
Very interesting post. Started researching myself about the agreements of the site. I think it would be beneficial for us to find out which allow for in-house reviews and which will quickly flag and encourage from different IP addresses. Let me know ASAP!!
Right now in our market as a midwest dealer 1) DealerRater is coming up strong and then it is a toss up between serving up reviews of Google, InsiderPages, Judy'sbook and Edmunds.
With the integration of hotpot I think reviews are going to be even more popular in early 2011 as the whole ecommerce is changing.
-
Comment by Ralph Paglia on December 20, 2010 at 11:55am
-
Tim, here are my Top Ten favorite dealership review and rating sites listed in order of what I personally consider to be their desirability to have positive dealer reviews on them:
2. Yelp
3. DealerRater
4. Edmunds
-
Comment by Tim Jennings on December 20, 2010 at 11:40am -
Just found another review site being served up by Google on dealer Maps pages:
ViewPoints.com
-
Comment by Tim Jennings on December 20, 2010 at 10:43am
-
Are there any other reviews sites out there worth mentioning? If so why?
Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
Please Consider Automotive Marketing Professional Community Sponsors
ADM Badge
ADM Community is Proud of our Sponsors
Automotive Marketing Tools
ADM Events
-
FREE WEBINAR: Running a Profitable BDC on All 8 Cylinders
March 13, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/running-a-profitable-bdc-on-all-8-cylinders/
0 Comments 1 Like -
Increase Your Sales & Profits with Jim Ziegler’s Social Media Strategy
March 20, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/jim-zieglers-social-media-strategy/
0 Comments 1 Like -
FREE Webinar: How to Make Fans and Influence Car Buyers on Social Media
March 27, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-make-fans-and-influence-car-buyers-on-social-media/
0 Comments 4 Likes -
Don Reed is giving a workshop at the Innovative Dealer Summit
April 8, 2014 to April 9, 2014 – Sports Authority Field at Mile High Stadium
0 Comments 0 Likes -
Automotive Digital Success April Micro-Workshop
April 22, 2014 to April 23, 2014 – KainAutomotive.com Training Center
0 Comments 0 Likes -
FREE WEBINAR: When a Stranger Calls…
May 1, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/when-a-stranger-calls/
0 Comments 1 Like -
Automotive Customer Centricity Summit 2014
June 24, 2014 from 7am to 7pm – Ritz-Carlton, Marina del Rey
0 Comments 0 Likes -
Automotive Social Media Summit 2014
June 25, 2014 from 7am to 7pm – Ritz-Carlton, Marina del Rey
0 Comments 0 Likes
Your Support for ADM Sponsors helps Fund Scholarships and Events
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
Top Contributing ADM Professional Community Members of Past 30 Days
Internet Sales Manager Resources and Blogroll
ADM Professional Community Blogroll:
1. Social Media Optimization
3. Persuasive Concepts Social Marketing
11. Weed Out Losers and Hire Winners
12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.
© 2014 Created by Ralph Paglia.
Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!
Join Automotive Digital Marketing Professional Community