Automotive Digital Marketing

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Do All Your "EX'S" Live in the Dealership?

Exactly NOT what you are thinking! Let’s look at these 10 examples of the “EX’s” we want to find in your stores!

  1. Examine the processes of the daily routine operations of your dealership. From the way the phone is answered and your callers greeted to the way your clients are shown gratitude as they exit your store, be certain your employees exhume friendliness and professionalism.
  2. Exercise exemplary leadership traits. The tone and the attitude of the entire dealership derives from the top; if top management leads to serve and creates a winning environment, you will breed an epidemic of positivity and success from the top to the bottom.
  3. Outline the expectations you have for your team! Without concise goals and explicitly defined responsibilities communicated with your staff members, they will not have a clear picture of your vision and the results you wish to obtain. Provide then with a game plan and only then may their performance be reviewed and their deficiencies addressed!
  4. Exchange and share ideas and best practices with your employees and your peers in the industry. If you limit all your brainstorming within the confines of your key employees, your are shortchanging your possibilities for the potential betterment of your dealership. Modern technology affords you multiple platforms to network and grow your organization in a collaborative style....Embrace this!
  5. Create an exciting experience for every client who calls, visits your website, shops, services, or simply stops by your dealership to get directions. Appealing to their emotions, giving them a remarkable and memorable moment engaging with your staff will offer rewarding results!
  6. Reach out to experts in their area of expertise! In your efforts to “save” money by eliminating and excluding professionally trained consultants will prove to be costly in the long run. Sometimes a major overhaul is required, but most times just small tweaks that make a magnitude of difference in the overall picture are needed. Identify the need to call upon the experts and act upon it!
  7. Extract the best from your employees and exalt their confidence to be the best! Employees who are empowered and encouraged to perform at their peak level of ability will be more productive and more profitable as they take ownership of their role. Their energy and exuberance will be contagious to not only their peers, but to everyone with whom they come in contact.
  8. Analyze excessive expenditures which are not working in a proficient manner for you with a good return for your money, in the areas of profitability or customer loyalty, directly or indirectly. Review contractual agreements with vendors and revisit the terms, especially those which automatically renew. Renegotiate the contract and perhaps choose to go in another direction all together, but make certain the expense is working for you in a positive fashion.
  9. No excuses! Eliminate all excuses from the vocabulary of every single member of your staff…"It’s a holiday, It’s vacation time, It’s too cold, It’s too hot, It’s back to school time, It’s too nice out…everyone is working in their yards, no inventory, phones aren’t ringing, factory is tough, customers are too demanding, etc…!" You get my drift! Optimize all opportunities and don’t rely on a scapegoat to justify your weaknesses, (opportunities)! Search for solutions to gain the market share, as people are buying cars, (and a lot of vehicles this year). Capture the moment!
  10. Be extraordinary! Find a niche and capitalize on it…seek that competitive edge that makes you unique and stand out among the rest!

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