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Keeping track of the right image sizes for different social media platforms is a pain… but a necessity. Unfortunately, much of the information available online about image sizes is outdated.
Images get cropped or distorted on different devices when you use the wrong size, which can unravel your whole social strategy.
That’s why we created this guide, which will be kept as up-to-date as possible. Feel free to bookmark it for convenience.
Towards the end, I’ve gone over a few other tools that make your life much easier when it comes to creating and resizing images for multiple networks.
We want this to be as complete as possible, so we’ve gathered data on the top 20 social media platforms.
Note that in typical dimension labels, width is always first. So 200px by 100px, means 200px wide, by 100px high.
Facebook is the biggest social site with 2.23 billion monthly active users (MAUs).
There are many different types of images on Facebook that you may need to create for your business, all with their own sizes:
With 1.9 billion MAUs, YouTube is the second biggest social network. Here are the image and video specifications you’ll need on YouTube:
Viewers will be accessing your YouTube channel from a variety of screen sizes, from handheld game consoles to wide-screen TVs. Attention to image size details can set you apart.
WhatsApp has an impressive 1.5 billion MAUs and is becoming more popular for marketers to try and leverage. Here are the main recommended image sizes for WhatsApp:
Once Facebook’s Messenger app introduced ads, it became a lot more useful for businesses. Leveraging the existing Facebook audience, it has approximately 1.3 billion MAUs.
According to Facebook, images used in Messenger ads can range from 9:16 to 16:9, and should also be JPG or PNG files.
Images are cropped to an aspect ratio of 1.91:1, and that the minimum recommended size is 1,200px by 628px.
The absolute minimum width for a picture is 254px, and the minimum height is 133px.
WeChat has 1.06 billion MAUs and can be useful for marketers, particularly those targeting an Asian demographic.
There are only a few places on WeChat where image sizes are important:
It was bumped to the second position in China by WeChat in 2017, which is also owned by Tencent — as is QZone.
This is what the company does tell you about image use on QQ International:
Instagram has become one of the most effective social media marketing channels in the past few years and has more than 1 billion MAUs.
Your Instagram profile image should be at least 110px x 110 px. The image will be cropped if it’s not of the same height and width.
Being an image-based platform, getting your images right is extra important. Here are the 4 main types of images you may need to size:
Tech reviewer and online personality iJustine has over 1.5 million Instagram followers. Her account displays a careful attention to color, resolution, and image sizing.
Tumblr has 642 million MUVs and accepts images in JPG, GIF, PNG, or BMP.
There are a few different image types on Tumblr:
Qzone, owned by Tencent Holdings, has 632 million MAUs
Qzone doesn’t provide instructions on images sizes in English. However, if you want to participate in Qzone as a user, in English, you’ll need to use a mobile app called QQ International. (This is the same mobile app that English users of QQ are required to use, as described earlier in this article.)
With QQ International, you can communicate in English, French, Japanese, Spanish, German and Korean. The app can also translate your communications in over 50 languages.
QQ International provides basic information on:
Tik Tok (formerly) is growing at an incredible rate and has about 500 million MAU.
It’s based on a mobile video, so images aren’t a big part of using it. However, a good profile picture may help you, no matter how you’re using it.
It will show up as a standard circle profile picture. You should aim to supply a high-quality picture that’s 200px by 200px.
Instagram page of @aesthetic._.cat
Weibo is another popular site in Asia, with 431 million MAUs.
Here are the sizes for the main types of images you’ll use on Weibo:
Note that images can be JPG, GIF, or PNG.
Next up is Twitter, with 335 million MAUs.
Like LinkedIn, Facebook, and several other social media platforms, Twitter profile pages feature a small profile image at left and a large header image spanning the width of the page. There are 3 main types of images on Twitter:
The major types of images: JPG, PNG, and GIF are all supported.
With 330 million MAUs, Reddit can be a very useful platform for businesses.
The small images that desktop users see beside submissions on the old layout are 70px by 70px.
However, users using the “new” version of Reddit will have expanded pictures that have a max width of 606px. Your images should be at least 606px wide, and no more than 606px high.
A Reddit-style bulletin board forum, Tieba is a product of China’s search engine giant Baidu. It boasts 300 million MAUs.
Hong Kong and Shanghai-based Sekkei Studio, a digital marketing agency, states that “[T]here’s a forum for everything under the sun, the quality and quantity of posts and users is quite high.”
There are no recommended image sizes for Tieba.
LinkedIn has 294 million MAUs, and is great for B2B marketing.
It has a bunch of different image types on it, all with unique sizes:
A business page displays a profile image (or logo) and a cover image across the top. Example: Denmark-based Saxo Bank.
Viber is a call and messaging app that boasts security and fun features like stickers and GIFs that you can include in chats.
At 260 million MAUs, Viber edges out SnapChat, Line, and Telegram who compete in the same market.
There are no recommended images sizes as images are automatically re-sized by the app.
Not familiar with Viber? Here’s a video overview.
Snapchat is built to handle most images well. They have 255 million MAUs that love video content.
The optimal “snap” should be 1080px by 1920px. They can be MP4, MOV, or H.264 files.
Pinterest is almost purely an image-based site and has around 250 million MAUs.
Here are the main types of image sizes you’ll need:
Line Messenger is all about mobile image viewing and has about 203 million MAUs.
Your profile’s cover image should be 720px by 1280px.
Telegram is another up and coming mobile chat app, with 200 million MAUs.
Images in chats are very adaptable, there’s no one ideal size. The only image size you need to optimize is your profile picture or group picture, which should be 512px by 512px.
With 60 million MAUs, Medium can be an effective blogging channel for businesses.
It’s hard to optimize for because your post’s featured images show up in many different sizes in different places.
However, Medium does provide some guidelines:
Try to make them at least 2500px wide for best compatibility with different devices and browsers on Medium.
You can use JPG, GIF, and PNG images.
Medium posts feature a large, screen-width image at the top.
You have 2 options when it comes to legally using images without paying for them (or paying too much).
You can either create them, or find free stock photos.
Let’s start with the latter, here are the most popular sources of high quality free stock images:
The reason why it’s important to find stock images that you have permission to use is to protect yourself legally.
If you use unlicensed images, it’s possible that you’ll be billed (or sued) for them, or it’s even possible for your social media accounts to be deleted for violating terms of services.
The other main option to source social media images is to create them yourself.
Many tools have come out over the last few years to make it easy to create professional-looking graphics that look great, even for non-designers.
The most popular ones are:
They all feature a similar simple drag-and-drop interface.
Placeit provides a large variety of useful templates including those for Instagram Stories and Posts, YouTube end card generators, and banners for Facebook, Twitch, and more.
Placeit’s templates, like this YouTube end card generator, can save bloggers time and give their online presence a professional look. Plus, it’s fun to use.
Canva allows users to easily export to top Chinese social media platforms like Qzone, QQ,....
These tools both make it easy to quickly resize your images to appropriate sizes for all major social networks.
Images are a crucial part of social media marketing.
But if users can’t view your images without parts being squished or cropped, your results will suffer.
This page should help you to avoid that, and we’ll do our best to keep it up-to-date.
If you spot any inaccuracies, please let us know in a comment below and we’ll update the post.
Contributing Editor: Sherrie Gossett