Automotive Digital Marketing

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To ring in the new year, we compiled our dealers' favorite content of 2013. From eBooks to articles, here are the best of Cobalt, in case you missed them the first time around! And from all of us to all of you...have a healthy, Happy New Year.
 
Most Watched



Revealed: The #1 Digital Activity That Really Sells Cars

Do you know the online activity that is the #1 sales predictor when automotive consumers are shopping online? Jon Quade, Performance Improvement Consultant at Cobalt, reveals the metric to measure when determining whether or not a shopper is ready to make a move on a vehicle, and offers a 3-part strategy to help you leverage what really sells cars online.

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Does Your Dealership Have a Unique “Why Buy” Message?

Is your dealership’s unique value proposition front and center in your marketing? Does your branding help differentiate you from your competitors and drive new business to your store? Find out how defining your dealership’s “why buy” message can not only attract shoppers, but help convert customers to lifelong fans.

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Most Read

9 Million Reasons Why VDP Views Are The Metric That Matters

The verdict is in: if they view the highlights, you’ll view the taillights. In other words, the more car shoppers engage with your Vehicle Details Pages (VDPs), the quicker your cars will move off your lot— and that’s a fact.

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How to Successfully Leverage Video to Drive VDP Views

One of the best ways to capture shoppers and inject some passion into their car-buying journey is with video. Video continues to be one of the fastest-growing online ad formats. When leveraged correctly, it can drive Vehicle Details Page (VDP) views while earning a very attractive ROI.

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Most Downloaded

illo-1 On Demand Webinar:
Master Your Marketing Mix

This webinar reveals the 5 methods of MultiChannel Marketing that Auburn VW leveraged to become one of the top dealerships in the Pacific Region.

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DYW_CoverImage eBook: Defining Your Dealership Why

The theory behind “defining your why” is simple: consumers don’t care what you sell, they care why you sell it. Learn how to define your dealership's "why buy" to connect your dealership to the right customers, for life.

Download Now
Thanks for helping to make these the most watched and read of 2013. What topics do you want us to tackle in 2014? The request lines are open! Let us know in the comments below.

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