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Digital Marketing to Spanish Langauge Consumers

As the digital evolution continues to unfold, digital marketing to Spanish (non-English dominat) language consumers has not. Everywhere I go I hear how Dealers would like to go after this large growing segment, the user experience for Spanish Language consumers is virtually non existent. I find it very difficult to swallow when I click on a site with an Espanol button but it takes me to a landing page with a description of a salesperson who speaks Spanish and it says please contact XYZ salesperson for more info. Why in the age of technology why aren't we trying to give the same user experience to non English dominant consumers. Has anyone out there had any luck in this vertical? I feel that giving your
Spanish-speaking customers a user-friendly experience in their native
language will translate in to more sales and fixed operation revenue.


Views: 4

Tags: Hispanic, Marketing, SEM, Spanish

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Comment by George Magda on August 10, 2010 at 4:31pm
Interesting article, Chevrolet is switching Hispanic Agency's check out this link. Ford is going into the Ethnic targeted campaigns 8/10/2010 http://www.autonews.com/article/20100810/VIDEO/308109933/1219

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