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Digital Marketing Conference Prior to NADA Convention Exceeds Registration Goals

The 2011 Digital Marketing Strategies Conference (DMSC) scheduled February 1-3, 2011 just prior to the 2011 NADA Convention has exceeded its pre-registration goals. Brian Pasch, CEO of PCG Digital Marketing, who is organizing the conference, attributed the pre-registration success to dealers focusing on education.

“In a recent survey conducted by PCG, 45% of car dealers said that their staff was not adequately trained to lead a competitive digital marketing and social media strategy for their dealership. With the outstanding lineup of speakers and educators at the DMSC, it is no surprise the dealer principals, managers, and eCommerce directors have registered.”

The Digital Marketing Strategies Conference is conveniently schedule prior to the popular NADA Convention, which is held this year in San Francisco. Attendees of the conference who are planning to attend NADA will be transported to San Francisco on Friday February 4th and will not miss any of the scheduled events at NADA.

Attendees of the Digital Marketing Strategies Conference will also benefit from the conference format. All meals are included in the registration fee so that attendees will have ample time to build lasting friendship over mealtime. Since the conference is being held in the Napa Valley, dinners will feature award-winning wines introduced by the winemaker/owners of the vineyards.

Conference Handbook Exceeds 150 Pages

Pasch added, “This year we have also created a 150 page digital marketing and social media handbook. The book is packaged with articles, resources, and tips from the speakers and educators at the conference. The handbook will be a great resource to review and leverage all year round since there are few books in print specifically targeting automotive digital marketing.”

Automotive educators and speakers include Jared Hamilton, Sean Wolfington, JR Rucker, Alex Snyder, Gary May, Matt Murray, Glenn Pasch, Christy Roman, Joe Webb, Scott Falcone,  and Christine Rochelle.


Sponsors of the DMSC include, VinSolutions, TK Carsites, Smart Web Concepts, Presto Reviews, DealerFire, CAR-MERCIAL, and DealerTrend.

Registration for the 2011 Digital Marketing Strategies Conference closes on January 28, 2011. Dealers interested in attend can visit to register.

Hotel rooms can be booked at since the event is being held at the Napa Valley Marriot Hotel.

ADM Members Invited to Superbowl Party

For ADM dealers attending the 2011 NADA Convention in San Francisco, PCG extends an invitation to join their Superbowl Party, which is billed as the largest Superbowl Sunday party at the NADA, show. Dealers can register by contact Carrie Hemphill at 732.450.8200 ext 2.

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Tags: 'digital, ,, ,'2011 nada convention, conference, marketing, nada, napa conference, party, superbowl


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Comment by Brian Pasch on January 25, 2011 at 6:58pm
Thanks Ron.  The format of the conference and the list of speakers has really connected with dealers looking for guidance and leadership ideas for 2011.  It will be a rockin' event for sure.  By the way, registration closes Friday so if you know anyone who has been procrastinating, they have to pull the trigger this week.
Comment by Ron Morrison on January 25, 2011 at 8:36am
Excellent success on the pre-registration. The promotion for the conference has been nicely done too. I'm looking forward to the conference and I'm betting that it'll be lasting and impactful session on all attendees throughout 2011 and beyond. Nice work!
Comment by Brian Pasch on January 25, 2011 at 8:11am
Phil, let's talk about the speaking opportunities at the Conference at NADA...we are in the process of finalizing the speakers and teachers so the timing is perfect!
Comment by Philip Zelinger on January 25, 2011 at 8:01am

Brian,  That one is close enough to home -- both my Boca Raton residence and our horse farm in Ocala -- to make it possible and downright interesting!  I have submitted my session to Liz for the 10th Digital Dealer Conference -- How To Sell More With Less Using Technology Driven Processes Powered By Social Media -- and if I make the cut we may have a deal!

Also, I don't know what process or criteria you have for contributors to your PCG Conferences but if that opportunity exists of course I would be happy to participate.  I trust you agree that being able to listen and learn is the source for my/our ability to continue to teach and  the DD conferences as well as yours are a pefect blend of both.

In any case, you have my support in directing me and mine to listen and learn from you and yours in any venue that you promote.

After all, what are firends for!  


After all, what are friends for! 

Comment by Brian Pasch on January 25, 2011 at 7:36am
Phil, I look forward to seeing you at NADA.  Maybe you can catch the next PCG Conference prior to the 10th Digital Dealer Conference in Orlando.  The dates are April 16-18th and we'll have more information up on this month.
Comment by Philip Zelinger on January 25, 2011 at 7:00am

Hi Brian,

Congratulations on your deserved pre-registration success for your Digital Marketing Strategies.  My schedule didn't allow me to attend to listen and learn from you and yours, however, my dealer clients do not have the same excuse so I hope that one of them will "borrow" a copy of your handbook for me.

Fortunately I will be able to attend your Super Bowl Party and I look forward to catching up there and then as well as our plans to get together at our respective parties on Friday night.

After all, what are friends and NADA for! 

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