Automotive Digital Marketing

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Digital Engagement Marketing or DEM is an SCD concept designed to connect the Right Now Buyer in your community to your products and/or services.


The SCD concept is strategically designed to accomplish buyer to product end-result activity - through multi-touch points made available because of your business, i.e. Telephone, Internet, Email, Social Media, Chat, TV, Radio and Print.


The DEM processes allows for the human element, along with technology and advertising to be implemented, duplicated and operate as one tool managed over the internet, through your current marketing strategies. DEM is a multi-touch marketing campaign which utilizes multiple methods of reaching out to Right Now Buyers in order to maximize the effectiveness of your company’s created campaign. An example would be a campaign that combines calling efforts with direct mail, social media, email, and a webinar about your product, services and specials.


We create custom campaigns designed around your brand, your end-result goals, your marketing community and the available BUZZ on the internet. Our multi-touch marketing campaigns are simple and inexpensive to design, deploy and manage. Our team knows that successful marketing is dependent upon the effective use of multiple communications and touch points to the best Right Now Buying prospects. Success is driven from the value of repetition and timing, as well as using the strengths of different tactics to create perceptions and actions that move customers through the buying cycle. Yet quite often when measuring, many other advertising and marketing companies assign credit for a sale back to the last contact that generated the lead or sale, neglecting the benefit and contribution of the multiple touch points that were part of that contact.


We Are BDC knows that the marketing world is changing daily, and with the explosion of social media opportunities there are now many dynamic means of conveying marketing messages to your audience. However, none of these methods are 100% effective by themselves. Our studies show that by integrating social, internet, email and print media your message will be seen by a much larger audience, thereby improving your sales opportunities and ultimately the return on your marketing investment. The response rates for most marketing campaigns improve dramatically when there are multiple methods employed and your audience sees or hears your message more than once in more than one place.


By creating custom “Multi-touch” DEM marketing campaigns for your business we can create more awareness of value before and after making contact with your prospects. Suddenly things like “cold” calls become “warm” calls, Likes become customers and Tweets become buyers! Our programs combine the power of targeted advertising and marketing with highly skilled lead generators. When executed under strategic guidance – while following predetermined time guidelines – your product and/or service will become the only choice when your customers need to buy. It’s that simple!

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Tags: CRM, Digital, Engagement, Marketing, social media


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