Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Make sure to REGISTER for tomorrow's Digital Dealer webinar with Joe Webb and Tim James!
10/20 at 11:30am EST
Merchandizzle:To market your inventory profitably, you've got to add more sizzle to the steak, yo!
Joe Webb, founder of DealerKnows Consulting and Timmy D. James, AutoMotive Merchandising Online, and the former director of sales with HomeNet Automotive.
The majority of your dealership’s calls and e-leads come from specific inventory listings found online. The content and quality of your online vehicle ads will single-handedly determine your profitability. Your best bet for success is to incorporate the new, proven fundamentals in online merchandising that maximize all of your online touch points (your web sites, online classifieds, mobile/text, QR codes, Facebook, YouTube and other social media). Utilizing these new digital tactics will improve your organic SEO, lead volume and dealership brand and convert more online lookers into in-store buyers.
In this fun and informative webinar, two automotive Internet and inventory merchandising experts will teach you the key elements to improve the way your inventory ads are created and showcased, along with multiple inventory marketing strategies that will earn your dealership street cred (whether you're a little bit country or a little bit rock n' roll… or maybe even a little rap).
After attending this webinar, you’ll know:
1. The best team structure, staff, time and costs associated with inventory marketing.
2. Specific "how-to" best practices to both promote your inventory through inventive pictures, social marketing channels, and technology.
3. A detailed six-step process to write engaging and creative vehicle descriptions to connect to a range of customers (from rural to urban) and convert more lookers to buyers than ever before.
4. How to best utilize video to increase consumer clicks to your inventory listing pages and through to your web site.
Joe Webb is the founder of DealerKnows Consulting, an automotive Internet sales training firm specializing in advancing dealers through both on-site and virtual consulting. Webb has been called "the funniest guy in the car business" and consults nationwide, showing dealerships success by instilling proven Internet marketing practices. He's been a top-rated speaker at Digital Dealer Conferences (eight-time speaker) and a previous writer for Digital Dealer magazine. In the past, he found success in the trenches when he created and managed an award-winning e-commerce department for a Chicago dealer group.
Timmy D. James is a leading automotive digital marketing expert and a well-respected industry trainer. He is currently bringing AutoMotive Merchandising Online to the market and is the former director of sales with HomeNet Automotive, where he led the rapidly-growing automotive digital marketing provider's direct-to-dealer marketing, sales and product initiatives. James has helped thousands of dealers dramatically increase their sales by implementing proven Internet marketing 'best practices' that are consistently employed by top e-dealers nationwide.