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Digital Dealer Webinar with Ralph Paglia is TOMORROW!

Don't miss the next Digital Dealer Webinar featuring an encore of another of our most popular sessions from the 10th Digital Dealer Conference & Exposition!

ADM's own Ralph Paglia, VP Digital at Tier 10 Marketing, will be sharing his session "Integrated Social Media for Car Dealers" tomorrow 6/2 at 11:30am EST. Register HERE!

Check out the promo video for the 10th Digital Dealer Conference & Exposition that he created:




Here are more details about the webinar:

Social media ad spending will increase at a cumulative annualized rate of 31.6% per year from 2010-2015, according to a forecast from BIA/Kelsey, which sees social media ad revenues jumping from $2.1 billion in 2010 to $8.3 billion in 2015. Four years from now, BIA/Kelsey expects that social media will contribute 21.9% of all digital advertising revenues -- up from practically nothing just two or three years ago.

There's no question this is an impressive growth rate, reminiscent of the first surge of Internet advertising in its glory years from 1997-2000 and then again from 2003-2008. And the growing proportion of digital ad revenues contributed by social media corresponds to its growing share of online activity, as more and more people spend more and more time on networks and self-publishing platforms like Facebook and YouTube.

imageBut if you're funneling so many dollars from your traditional media budget into your social media budget, are you getting your money's worth? On Thursday, June 2, you can learn how to create measurable and successful social media marketing programs. Through the use of case studies, Ralph Paglia, VP Digital at Tier 10 Marketing, will show you how to leverage viral marketing using contests and a system that rewards consumers for spreading the word about the dealership.



After attending this webinar, you’ll know how to:

  • Create successful viral marketing campaigns using contests and a system of sharing entries among friends and co-workers to spread the word.
  • Use Google Analytics, content syndication, article marketing, Facebook pages, Twitter link campaigns and a dealership's Facebook Fan base as a marketing database.
  • Create a Facebook advertising campaign that drives dramatic increases in a dealership's Facebook fan base.
  • Use the little known Facebook page "Updates" application as a free marketing tool to send messages and links to all of the dealership's Facebook fans without spam filter interference.
  • Design and build an online contest that uses prizes and awards to automotive consumers who submit contest entries and creates an active and dynamic marketing database for the dealership.
  • Connect the dealership's blogs, social media accounts and profiles with Facebook, Twitter, YouTube and other sites so that dealers can post once and have their messaging, photos and videos appear in many places across the social web.



Views: 32

Tags: 10, conference, dealer, digital, media, paglia, ralph, social, tier, webinar


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Comment by Arnold Tijerina on June 2, 2011 at 6:47am
Thanks Ralph!
Comment by Ralph Paglia on June 1, 2011 at 11:34pm

Here is the video clip that actually describes the details of the presentation and the tools provided, beynd the 30 second limit that Digital Dealer prescribes:


Comment by Ralph Paglia on June 1, 2011 at 11:30pm
Arnold - I fixed the video... Something got messed up in the one you posted.

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