DETROIT – August 23, 2011 – Ralph Paglia, Vice President of Digital at Tier10 Marketing, is sharing with automotive dealers and managers his insights on how to recruit, screen, hire and train Internet sales professionals for the greatest likelihood of success and retention.Paglia explains why organizational development is more important than ever before. With many dealers losing staff while cutting costs during the depths of the recession, those that are growing their businesses now need effective strategies, tools and tactics for attracting, screening and hiring the best Internet sales professionals. And, these dealers and managers need to be sure that the new hires will have the greatest chance of achieving their own personal success, as well as sales productivity for the dealership.
- How to set up effective online automotive sales professional screening for the dealership.
- How to use "gaming" simulations to attract and recruit the best sales talent.
- How to evaluate which sales candidates are worth the time to interview.
- How to create a job description that attracts the best Internet sales professionals.
Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now Vice President of Digital at Tier10 Marketing.
Paglia is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking among marketing professionals working in the car business. Paglia has presented critically acclaimed workshops at each of the 10 previous Digital Dealer Conferences.Ralph Paglia will be speaking to dealers and managers about how to recruit, screen, hire and train Internet sales professionals for the greatest likelihood of success and retention, at the 11th Digital Dealer® Conference & Exposition, October 5-7, at The Mirage, Las Vegas, Nevada. For more information about Ralph Paglia and other speakers, visit: www.DigitalDealerConference.comABOUT DEALER COMMUNICATIONS AND THE 11TH DIGITAL DEALER CONFERENCE & EXPOSITION The 11th Digital Dealer Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for franchised automotive dealers and managers. Connecting with them over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include: Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com. To learn more about the 11th Digital Dealer Conference & Exposition, visit: www.DigitalDealerConference.com
CONTACT: Maria Burkel